Head - ECommerce & Online Sales - Diamond Jewelry

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We are seeking an experienced and dynamic professional to establish and lead the Diamond Jewellery E-Commerce & Online Sales Division. The incumbent will be responsible for building the complete online business ecosystem, driving digital revenue growth, developing online sales channels, and managing end-to-end e-commerce operations for the diamond jewellery business.

The ideal candidate should possess strong expertise in e-commerce management, digital marketing, online marketplace operations, customer acquisition, and team leadership, preferably within the jewellery, luxury, fashion, or lifestyle sectors.

Key Responsibilities :

Business Strategy & Growth :

• Develop and execute the overall online sales strategy for diamond jewellery.
• Establish the e-commerce business model and operating framework.
• Define pricing, product assortment, and revenue targets.
• Create short-term and long-term growth plans for online sales expansion.

E-Commerce Platform Development :

• Lead the setup, launch, and optimization of the companys e-commerce platform.
• Coordinate with technology partners, payment gateway providers, and logistics vendors.
• Ensure a seamless, secure, and customer-friendly shopping experience.

Product & Catalogue Management :

• Oversee product photography, videography, and digital content creation.
• Manage product listings, certifications, descriptions, and catalogues.
• Ensure accurate pricing, inventory synchronization, and stock visibility.

Online Marketplace Management :

• Develop and manage sales through online marketplaces and digital channels.
• Drive marketplace growth and performance optimization.
• Expand brand visibility across online platforms.

Digital Marketing & Customer Acquisition :

• Plan and execute SEO, SEM, performance marketing, email marketing, and social media campaigns.
• Collaborate with influencers and digital partners to increase customer reach.
• Improve conversion rates and optimize customer acquisition costs.
• Strengthen brand awareness and online reputation.

Operations & Fulfillment :

• Establish order processing, packaging, shipping, and return management systems.
• Coordinate with customer service and logistics teams.
• Ensure compliance with industry standards and superior customer experience.

Team Leadership :

• Build and lead e-commerce, marketing, content, and customer support teams.
• Define KPIs and performance management frameworks.
• Implement SOPs for all online business operations.

Analytics & Reporting :

• Monitor sales performance, website traffic, customer behaviour, and profitability.
• Analyze business data and provide actionable growth recommendations.
• Present regular business reviews to senior management.

Required Skills :

• E-Commerce Business Management
• Online Sales Strategy
• Diamond Jewellery Industry Knowledge
• Digital Marketing & Performance Marketing
• Marketplace Management
• SEO & SEM
• Customer Experience Management
• Inventory & Supply Chain Coordination
• Project Management
• Team Leadership
• Budgeting & P&L Management
• Data Analytics & Reporting

Educational Qualifications :

• MBA / PGDM in Marketing, E-Commerce, Retail Management, or related discipline.
• Bachelor's Degree in Business, Commerce, Marketing, or equivalent.
• Digital Marketing or E-Commerce Certifications will be an added advantage.

Preferred Candidate Profile :

• 5 - 10 years of experience in E-Commerce, Online Retail, or Jewellery Retail.
• Minimum 3 - 5 years of leadership experience managing online sales operations.
• Proven track record in launching and scaling e-commerce businesses.
• Experience in jewellery, luxury retail, fashion, or lifestyle brands preferred.
• Strong understanding of customer acquisition, online merchandising, and digital revenue growth.

Key Deliverables :

• Successfully launch and scale the diamond jewellery e-commerce platform.
• Build and manage a high-performing online sales team.
• Integrate inventory, CRM, payment gateway, and logistics systems.
• Achieve online revenue and profitability targets.
• Establish a strong marketplace and digital marketing presence.
• Create a scalable online business model for future expansion.