D2C Growth & Business Head

Experience: 5-12 years

Reporting To: Senior Management / CEO / Directors

Team Size: Cross-functional (Marketing, Product, Sales, Operations, Editorial – direct & dotted)

About Us

Oswaal Books is one of Indias leading educational publishing houses, creating trusted and innovative learning resources that empower students and educators nationwide.

We are now looking for a D2C Growth & Business Head to lead our premium early-learning and childrens publishing imprint and drive the next phase of growth.

Role Summary

This is a full P&L ownership role, responsible for:

• Revenue growth
• Profitability
• Brand building
• Product innovation
• Team leadership

across D2C, marketplaces, offline retail, exports, and strategic partnerships.

The role demands a builders mindset—someone who can scale a business, not just manage operations.

Key Responsibilities

1. P&L Ownership & Business Strategy

• Own end-to-end P&L for Lil Legends, including:
• Revenue targets
• Gross margins
• Marketing spends (ROAS / ACOS discipline)
• Inventory planning & working capital
• Build annual and quarterly business plans with clear growth levers
• Drive profitability through pricing, cost optimization, product mix, and channel strategy
• Present performance reviews and strategic plans to senior leadership

2. D2C Growth (Shopify / Website)

• Own the D2C business end-to-end
• Scale new user acquisition via:
• Meta, Google, and influencer-led performance campaigns
• Improve:
• Conversion Rate (CRO)
• Average Order Value (AOV)
• Repeat purchase rate
• Drive retention through:
• Email, WhatsApp, loyalty programs, referrals, bundles, and subscriptions
• Own:
• Website UX/UI roadmap
• Funnel performance
• Tech integrations (payments, CRM, analytics)
• Ensure D2C remains a profitable and scalable channel, not just a vanity metric

3. Marketplaces (Amazon & Others)

• Own Amazon P&L and growth strategy
• Drive:
• Category leadership in key early-learning segments
• ACOS and TACOS discipline
• Listing excellence (IDQ, A+, videos, storefronts)
• Work closely with:
• Advertising teams
• Supply chain & inventory planners
• Evaluate and scale other marketplaces (FirstCry, Flipkart, etc.) where relevant

4. Offline & Field Sales

• Lead offline revenue across:
• General Trade
• Modern Trade
• Exhibitions (World Book Fair, fairs, events)
• Institutional / School sales (where applicable)
• Build:
• Distributor and FSE strategy
• Incentive structures and sales targets
• Ensure healthy control over:
• Discounts
• Credit cycles
• Returns
• Strengthen Lil Legends positioning as a premium brand in offline retail

5. Influencer Marketing & Brand Building

• Own influencer strategy across:
• Parenting creators
• Educators
• Doctors / child experts
• Balance:
• Performance-led influencer campaigns
• Brand-led storytelling collaborations
• Build long-term creator partnerships instead of one-off campaigns
• Drive brand narratives aligned with:
• Early-learning philosophy
• Parenting insights
• IP-led storytelling

6. Product Strategy & Publishing Roadmap

• Own the product and publishing roadmap, including:
• New launches
• Series development
• IP creation
• Ensure products are:
• Market-led
• Curriculum-aligned (NEP / NCF)
• Clearly differentiated from competitors
• Work closely with:
• Editorial
• Design
• Production teams
• Balance:
• Commercial titles
• Brand-building / thought-leadership titles

7. International Sourcing & Partnerships

• Lead international publishing partnerships and imports

Own:

• Commercial negotiations
• Pricing and margin structures
• India-market adaptation

Explore:

• New licensing opportunities
• Co-editions
• Strategic IP collaborations

8. Cross-Functional Leadership

• Act as the single-point owner for Lil Legends across:
• Marketing
• Editorial
• Sales
• Operations
• Finance
• Build:
• Clear processes
• Accountability frameworks
• Performance metrics
• Mentor and develop leadership talent within the Business Unit

Candidate Profile

• 5-12 years of experience in publishing, D2C, consumer brands, edtech, or media
• Mandatory prior P&L ownership
• Strong understanding of:
• Performance marketing
• Marketplaces (especially Amazon)
• Offline sales dynamics
• Comfortable with:
• Numbers
• Budgets
• Decision-making under pressure
• Experience in content, books, or education is a strong plus