Channel Sales Manager

Company Description

Oswin Wood Panels Pvt. Ltd., also known as Oswin Ply, has been a leader in the wood industry for 25 years, offering a wide range of products designed to deliver maximum customer satisfaction at competitive rates. The company focuses on sustainable, high-quality solutions for both home and commercial interiors. As an ISO 9001:2015 certified organization with ISI certified products, Oswin Ply is a trusted brand in its segment. Its products are a preferred choice for architects, interior designers, and carpenters who value reliability and performance. The brand stands for trust and quality, reflected in its commitment to Namma Ply, Nambikaiyana Ply.

Role Description

The Channel Sales Manager is a full-time, on-site role based in Bengaluru, responsible for driving sales growth through channel partners and distributors. The role involves identifying, onboarding, and nurturing relationships with channel partners, monitoring their performance, and ensuring achievement of sales targets. The Channel Sales Manager will plan and execute sales strategies, conduct regular market visits, and provide product training and support to partners. Daily activities include coordinating with internal teams for pricing, supply, and customer service, addressing partner and customer queries, and preparing periodic sales reports and forecasts. The role also requires tracking competitor activities, gathering market insights, and recommending initiatives to expand market presence for Oswin Ply products.

Position: Channel Manager

Location: Bengaluru, Karnataka

CTC: 10 – 16 LPA (based on experience)

Industry: Building Materials (Plywood experience required)

Experience: 10–12 Years

Key Responsibilities

• Drive sales growth and achieve business targets for the assigned territory.
• Develop, manage, and strengthen the dealer and distributor network.
• Identify and appoint new channel partners to expand market reach.
• Build long-term relationships with dealers, retailers, architects, contractors, and key influencers.
• Prepare and execute territory sales plans to maximize market penetration.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Ensure timely collections and maintain healthy receivables.
• Conduct dealer meets, product demonstrations, promotional activities, and market campaigns.
• Coordinate with the marketing, logistics, and head office teams to ensure seamless business operations.
• Prepare sales forecasts, MIS reports, and business reviews for management.

Requirements: Eligibility Criteria

• Experience: 10–12 years in the Building Materials industry.
• Experience in Plywood will be an added advantage.
• Proven experience in channel sales, dealer development, and territory management.
• Strong network of dealers and distributors in the Bengaluru and surrounding market is highly desirable.
• Excellent communication, negotiation, and relationship management skills.
• Strong analytical and reporting skills with proficiency in MS Excel.
• Willingness to travel within the assigned territory.

Preferred Industry

• Plywood
• Laminates
• MDF/HDF Boards
• Veneers
• Decorative Panels