Chief Marketing Officer - Marketing & Growth - AlcoBev

Role Overview:

We are seeking a visionary Chief Marketing Officer to spearhead the marketing and growth mandate for a fast-growing AlcoBev brand based in Pune. In this pivotal leadership role, you will define the brand's narrative, orchestrate high-impact digital growth strategies, and oversee the transition into a robust D2C ecosystem. You will work closely with the founders and cross-functional heads to bridge the gap between creative storytelling and data-driven performance. Your primary impact will be to elevate brand equity, drive customer acquisition, and foster long-term loyalty in a highly competitive and regulated industry, ultimately positioning the company as a market leader in the premium beverage space.

Key Responsibilities:

• Formulate and execute comprehensive marketing strategies that integrate digital growth, social media presence, and retail marketing to capture significant market share in the AlcoBev sector.

• Architect and scale the D2C roadmap, ensuring a seamless customer journey from digital discovery to final purchase to maximize conversion rates.

• Lead the end-to-end CRM and loyalty programs, leveraging consumer insights to drive repeat purchases and increase the lifetime value of our customer base.

• Direct the content and creative strategy to ensure a consistent, premium brand voice across all touchpoints, enhancing brand recall and emotional connection with our target audience.

• Manage and optimize marketing budgets across diverse channels, ensuring high ROI on digital marketing spends and performance-based campaigns.

• Collaborate with sales and distribution teams to align retail marketing initiatives with on-ground availability, ensuring a cohesive brand experience for the end consumer.

Required Skillset:

• Proven ability to build and scale consumer-facing brands, with a deep understanding of the unique regulatory and cultural nuances of the Food and Beverage or AlcoBev industry.

• Demonstrated expertise in digital growth hacking, performance marketing, and managing large-scale CRM initiatives that translate data into actionable customer growth.

• Exceptional leadership capabilities, with the ability to mentor high-performing teams and communicate complex marketing visions to stakeholders and investors.

• Strong analytical mindset, capable of interpreting market trends and consumer behavior to pivot strategies in a fast-paced, on-site work environment in Pune.

• A track record of managing end-to-end marketing functions, including content strategy, social media, and retail activations, with a minimum of 10 to 15 years of professional experience.

• An MBA or equivalent postgraduate degree from a premier institute is highly preferred, reflecting a strong foundation in strategic management and business growth.