Social Media Manager

Ocpbiz is looking for a creative, data-driven Social Media Marketing Manager with 3-5 years of experience to lead social media strategy and execution across 5-6 projects, building strong brands, growing communities and turning engagement into real business results.

If you know how to build brand voices, create scroll-stopping content and run campaigns that convert across multiple brands at once, we would love to hear from you. Experience in e-commerce, healthcare/health tech or the service industry is preferred.

Key Responsibilities

Strategy and Content

• Develop and own social media strategies for 5-6 projects across LinkedIn, Meta (Facebook and Instagram) and YouTube
• Build a distinct brand voice, tone and visual identity for each project
• Plan and manage monthly content calendars for every project, aligned with its business goals
• Create engaging content, including posts, reels, carousels, short-form videos and stories
• Adapt content for different audiences, from online shoppers to healthcare users to service customers
• Stay on top of platform trends, algorithm changes and new content formats

Growth and Performance

• Plan, launch and optimise Meta Ads (Facebook and Instagram) and LinkedIn , You tube campaigns to drive awareness, leads, sales and conversions
• Run e-commerce campaigns, including product promotions, catalogue ads and retargeting
• Grow followers, engagement and reach through organic and paid strategies
• Track KPIs such as engagement rate, reach, CTR, CPL, ROAS and ROI, and share regular reports for each project
• Run A/B tests on creatives, copy and audiences to improve results
• Identify and manage influencer, creator and partnership collaborations

Community and Collaboration

• Build and manage active online communities, responding to comments and messages promptly
• Monitor brand mentions, sentiment and competitor activity for each project
• Work closely with design, content, product and sales teams to support launches and campaigns
• Prioritise effectively and manage deadlines across multiple projects at the same time
• Manage freelancers, agencies or junior team members where needed

Requirements

• 3-5 years of hands-on social media marketing experience
• Experience in e-commerce, healthcare/health tech or the service industry is preferred
• Strong hands-on experience managing LinkedIn, Meta (Facebook and Instagram) and YouTube channels
• Proven experience running and optimising Meta Ads (Ads Manager, audience targeting, retargeting and catalogue ads)
• Experience growing YouTube channels, including video content, YouTube SEO, thumbnails and analytics
• Experience with LinkedIn company pages, content strategy and LinkedIn Campaign Manager
• Proven experience managing social media for multiple brands or projects simultaneously
• Familiarity with tools like Canva, Hootsuite/Buffer, CapCut or Adobe Creative Suite
• Excellent copywriting and storytelling skills
• Strong analytical mindset with the ability to turn data into action
• Excellent organisation and time management skills in a fast-paced environment
• Bachelor's degree in Marketing, Communications or a related field (or equivalent experience)

Who You Are

• Creative and curious
• Data-driven and results-focused
• Highly organised and great at multitasking
• A clear and confident communicator
• Collaborative and open to feedback
• Accountable for performance

Why Join OCPbiz?

• Work on 5-6 diverse brands across exciting industries
• Creative freedom to experiment and innovate
• Flexible remote working, or join our team on-site in Ahmedabad
• A collaborative, growth-focused team

How to Apply

Apply directly through Indeed with your CV and portfolio (social media handles managed, campaign results or case studies). You can also email your application to marketing@ocpbiz.com with the subject line Social Media Marketing Manager [Your Name].