Product Marketing Associate

About OwlSure :

OwlSure (A Business unit of ValueMomentum) enables Financial Services, Healthcare, and Life Insurance organizations to achieve value for their budgets, accelerate speed-to-market, and scale operations. Through thoughtfully designed solutions and highly automated managed services, we deliver reliable outcomes backed by deep technical expertise and a continuously optimized delivery platform.

About the Role

Role Summary OwlSure is looking for an Associate – Product Marketing with 2–3 years of experience in B2B technology marketing, product marketing, or solution marketing. The role will support go-to-market (GTM) initiatives for our technology practices across Data & Analytics, AI, Digital, Automation, Cloud, and Business Applications. Working closely with product marketing, practice leaders, subject matter experts (SMEs), sales, and marketing teams, the associate will help translate technical capabilities into compelling market-facing content, solution messaging, campaign assets, and sales enablement materials. We are looking for someone who enjoys understanding technology, researching markets, developing engaging content, and contributing creative ideas that strengthen market visibility and generate demand.

Responsibilities

• Key Responsibilities
• Product & Solution Marketing
• Understand assigned practice offerings, solutions, accelerators, capabilities, and customer value propositions.
• Support the development of solution positioning, messaging, and value propositions.
• Translate technical capabilities into clear, benefit-led messaging for business and technology audiences.
• Develop solution briefs, one-pagers, presentations, website content, and other marketing collateral.
• Content Development & Thought Leadership
• Research and develop content for blogs, articles, industry POVs, whitepapers, case studies, and other premium marketing assets.
• Identify emerging technology trends, market developments, and interesting topics for thought leadership and high-engagement content.
• Work with SMEs and content teams to develop compelling narratives that communicate business challenges, technology solutions, and measurable outcomes.
• GTM & Campaign Support
• Support GTM activities for assigned practice offerings across multiple industries.
• Develop content inputs for email campaigns, webinars, events, landing pages, and digital marketing initiatives.
• Assist in creating campaign themes, messaging, audience-specific content, and calls to action.
• Collaborate with digital marketing and demand generation teams to support campaigns aimed at generating qualified leads.
• Track content and campaign engagement and identify opportunities for improvement.
• Market & Competitive Research
• Research technology trends, competitor offerings, buyer challenges, and market opportunities.
• Support competitor comparisons, differentiation messaging, and market research summaries.
• Identify relevant industry use cases and business challenges that can strengthen practice-level marketing narratives.
• Sales Enablement & Cross-Functional Collaboration
• Create and update sales enablement materials, including pitch decks, solution summaries, FAQs, and customer success stories.
• Coordinate with practice teams, SMEs, and sales to gather technical inputs, customer proof points, and approvals.
• Help ensure assigned offerings have updated, consistent, and readily available marketing and sales materials.

Qualifications

• Bachelors degree in Marketing, Business, Communications, Engineering, or a related field.
• MBA in Marketing is an advantage.

Required Skills

• 2–3 years of experience in B2B technology marketing, product marketing, solution marketing, or related roles.
• Strong content writing, storytelling, research, and presentation skills.
• Ability to understand technical concepts and simplify them into clear businessoriented messaging.
• Experience developing marketing collateral, blogs, presentations, solution briefs, or campaign content.
• Good understanding of B2B marketing, digital campaigns, and lead generation fundamentals.
• Strong PowerPoint skills and proficiency with common content development and research tools.
• Ability to work collaboratively with technical SMEs, sales, and marketing teams.
• Good organizational skills, attention to detail, and ability to manage multiple assignments.

Preferred Skills

• B2B IT services, technology consulting, enterprise software, SaaS, or technology solutions companies.
• Experience supporting technology-focused content, product launches, GTM campaigns, or sales enablement.
• What We Are Looking For A curious, proactive, and creative marketing professional who can learn technology offerings quickly, develop strong marketing content, research new ideas, and collaborate effectively with cross-functional teams.
• The ideal candidate combines good writing and research capabilities with an interest in technology, business storytelling, and demand generation.