Product Marketing Specialist

OwlSure is looking for a Product Marketing professional to support GTM initiatives for practice offerings across Data, AI, Digital, Automation, Cloud, and industry-specific solutions.

The role will work closely with practice leaders, SMEs, sales, and marketing teams to convert technical capabilities into clear solution messaging, sales enablement assets, campaign inputs, and GTM plans.

About OwlSure :

OwlSure (A Business unit of ValueMomentum) enables Financial Services, Healthcare, and Life Insurance organizations to achieve value for their budgets, accelerate speed-to-market, and scale operations. Through thoughtfully designed solutions and highly automated managed services, we deliver reliable outcomes backed by deep technical expertise and a continuously optimized delivery platform.

Experience

4–7 years in B2B marketing, product marketing, solution marketing, technology marketing, or sales enablement.

Key Responsibilities

• Understand practice offerings, capabilities, accelerators, proof points, and customer value.
• Create clear positioning, messaging, value propositions, and solution narratives.
• Define target personas, buyer pain points, business outcomes, and OwlSure differentiation.
• Support GTM briefs for campaigns, webinars, events, landing pages, and LinkedIn/email campaigns.
• Create sales enablement assets such as pitch decks, one-pagers, discovery questions, objection-handling notes, and battlecards.
• Coordinate with practice teams and SMEs to gather inputs, approvals, and proof points.
• Work with sales and inside sales teams to enable them on assigned offerings.
• Research market trends, competitors, buyer needs, and campaign themes.
• Ensure assigned offerings are sales-ready, campaign-ready, and website-ready.

Preferred Knowledge Areas

• Data & Analytics
• AI / GenAI
• Digital Experience Platforms
• Business Applications
• Portals and Workflow Automation
• Cloud and Managed Services
• CRM / Customer Experience Platforms
• B2B IT Services or Technology Consulting

Required Skills

• B2B marketing, product marketing, or solution marketing experience.
• Ability to simplify technical offerings into business messaging.
• Strong writing, research, and presentation skills.
• Good coordination with SMEs, sales, and internal stakeholders.
• Ability to create structured decks, briefs, one-pagers, and sales content.
• Strong ownership, follow-through, and attention to detail.
• Comfort working across multiple offerings and timelines.