Assistant Manager - Digital Marketing

We are seeking a dynamic and motivated Digital Marketing Specialist to join our team. The ideal candidate will play a key role in planning and executing digital marketing strategies across various channels to enhance brand awareness, drive traffic, and generate leads. This role requires a creative thinker with a strong analytical mindset and a passion for staying updated on the latest trends in digital marketing.

Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across channels such as social media, email, SEO, SEM, and display advertising.
• Monitor and analyze the performance of campaigns, providing regular reports and insights to improve overall effectiveness.
• Develop and implement social media strategies to build and engage our online community.
• Create, curate, and schedule content across various social platforms to enhance brand presence and drive audience engagement.
• Collaborate with the content team to create compelling and shareable content for digital platforms.
• Oversee and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Develop and execute comprehensive advertising strategies on Meta Ads and Google Ads to drive brand awareness, lead generation, and conversions.
• Implement advanced targeting strategies and audience segmentation to optimize campaign performance.
• Conduct keyword research, audience targeting, and ad creative testing to maximize ROI.
• Ensure consistency in brand messaging and imagery across all digital channels.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility and rankings.
• Regularly update and optimize website content to enhance user experience and drive organic traffic.
• Design and execute email marketing campaigns to nurture leads and retain customers.
• Monitor email performance metrics and implement strategies to improve open and click-through rates.
• Utilize analytics tools to track, analyze, and report on key performance indicators (KPIs) for digital marketing campaigns.
• Provide actionable insights to enhance future marketing strategies.
• Manage digital marketing budgets effectively, allocating resources to maximize ROI.
• Explore cost-effective opportunities for digital advertising and promotions.
• Conduct regular competitor analysis to stay informed about industry trends and identify opportunities for improvement.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• Proven experience of 3 years + in digital marketing with a focus on campaign management.
• Familiarity with digital marketing tools and platforms, including social media management, analytics, and email marketing software.
• Strong analytical skills and data-driven decision-making abilities.
• Excellent communication and interpersonal skills.
• Creative thinking and the ability to generate innovative marketing ideas.
• Up-to-date with the latest trends and best practices in digital marketing.