Assistant Manager - Digital Marketing

We are seeking a dynamic and motivated Digital Marketing Specialist to join our team. The ideal candidate will play a key role in planning and executing digital marketing strategies across various channels to enhance brand awareness, drive traffic, and generate leads. This role requires a creative thinker with a strong analytical mindset and a passion for staying updated on the latest trends in digital marketing.

Responsibilities:

Revenue Growth & Campaign Execution:

• Plan and execute digital marketing campaigns with a clear focus on increasing online sales.

• Drive ROI-focused strategies across Meta (Facebook & Instagram), Google Ads, and other performance channels.

• Manage and grow D2C sales through owned platforms and performance channels.

Shopify Website Management:

• Oversee the end-to-end management of the Shopify store, ensuring seamless performance, intuitive navigation, and mobile optimization.

• Regularly update and maintain product listings, banners, landing pages, and collections in alignment with campaigns and launches.

• Work with developers/designers to implement UI/UX enhancements and improve overall conversion rate (CRO).

• Integrate and manage Shopify apps related to reviews, upsell/cross-sell, loyalty, subscriptions, and customer support.

• Monitor site health, page speed, and troubleshoot issues including checkout problems, broken links, or payment failures.

• Set up and manage discount codes, sales events, pre-orders, and bundling strategies.

• Ensure proper setup of tracking pixels, UTM tagging, and GA4 for performance monitoring and remarketing.

• Collaborate with the logistics/ops team to ensure smooth integration between website and fulfillment platforms.

• Work on inventory sync, order flow management, and third-party integrations like payment gateways, WhatsApp chat, and CRM systems.

SEO, SEM & Analytics:

• Manage on-page and off-page SEO strategies to improve organic visibility.

• Utilize tools like Google Analytics, Google Tag Manager, and Shopify analytics to track performance and generate insights.

• Create reports to monitor KPIs, analyze user behavior, and suggest data-driven improvements.

Content & Social Media Integration:

• Collaborate with content and creative teams to align marketing campaigns across digital touchpoints.

• Ensure consistent messaging and tone of voice across channels.

Email & Retention Marketing

• Plan and execute email marketing campaigns (abandoned cart, post-purchase, reactivation, etc.).

• Plan and execute retention-driven marketing campaigns including abandoned cart flows, win-back campaigns, post-purchase journeys, and loyalty triggers.

• Use platforms to build segmented customer journeys based on behavior, purchase history, and engagement.

• Implement personalized email and SMS campaigns to boost repeat purchase rate, customer lifetime value (CLV), and brand loyalty.

• Analyze performance of retention channels and optimize for open rates, CTR, and conversions.

• Collaborate with design and content teams to create engaging communication across retention touchpoints.

Requirement:

• Proven experience (4+ years) in digital marketing.

• Hands-on experience with Shopify (store setup, backend handling, app integrations, and optimizations).

• Proficiency in Meta Business Manager, Google Ads, GA4, and other digital marketing tools.

• Strong analytical mindset - must be data-driven in decision-making.

• Ability to work independently, manage multiple projects, and meet deadlines.

• Excellent communication and collaboration skills.