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Job Description
Roles & Responsibilities
Identify, negotiate, and purchase media space across digital, print, TV, radio, OOH, and emerging channels.
Develop a media distribution roadmap for every campaign once the core messaging and strategy are finalized.
Allocate budgets effectively across paid media channels to ensure optimal campaign performance.
Evaluate and onboard media partners, publishers, and ad networks for maximum reach and engagement.
Work closely with the creative and brand teams to ensure that the right messaging reaches the right audience.
Implement performance-driven media buying strategies across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, Programmatic Display, Native Ads, and other PPC channels.
Set up, monitor, and optimize ad campaigns across digital and offline media to drive leads, conversions, and brand awareness.
Leverage data analytics to adjust bidding strategies, targeting, and ad creatives in real-time.
Track Key Performance Indicators (KPIs) such as CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and conversion rates.
Continuously analyze media performance and refine targeting, budget allocation, and creative assets to improve efficiency.
Utilize A/B testing to optimize creatives, messaging, and audience targeting.
Work closely with marketing, content, and creative teams to align media strategy with overall brand objectives.
Partner with external vendors, agencies, and influencers to amplify campaign reach.
Report campaign insights, performance metrics, and recommendations to senior leadership. Demonstrate expertise in media buying and distribution strategies by tracking, analyzing, and reporting KPIs/metrics to clients and management.
Key Requirements
4-5 years of experience in media buying with a focus on performance marketing.
Strong expertise in Google Ads, Meta Ads, Programmatic buying, and other paid media channels.
Understanding of ATL & BTL strategies, and experience in both digital and offline media planning.
Data-driven mindset with proficiency in Google Analytics, attribution models, and campaign tracking tools.
Experience in building media strategies, campaign roadmaps, and budget allocations.
Ability to work in a fast-paced, dynamic environment with quick execution.
Skills: performance marketing,meta ads,paid media,a/b testing,atl com,media strategies,campaign tracking,data analytics,digital,media distribution,google ads,offline media planning,media buying,programmatic buying,budget allocation,google analytics,digital media planning
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