Junior Brand Planner

PAD Integrated Marketing & Communications is a leading agency specializing in delivering innovative and impactful marketing and communication solutions. We excel in crafting strategic campaigns that drive brand growth and engagement across multiple channels. Our team is passionate about blending creativity with data-driven insights to help our clients achieve their business objectives. At PAD, we are committed to fostering a collaborative and inclusive work environment where every team member can thrive and contribute to our collective success

Position Overview

As a Junior Brand Planner, you will assist in developing and executing brand and communication strategies. You will conduct research, support strategic planning, collaborate with internal teams, and contribute to impactful advertising, branding, and social media initiatives.

Key Responsibilities

• Conduct primary and secondary research to gather insights on market trends, consumer behavior, and competitors.
• Assist in analyzing sales data and market trends to support strategic recommendations.

• Support the creation of strategic plans that align with client objectives and market opportunities.
• Assist in developing positioning recommendations and defining brand elements.
• Draft creative briefs to guide internal teams.

• Assist in creating and managing social media content calendars to ensure consistent brand messaging.
• Collaborate with the creative team to plan and schedule posts aligned with campaign goals.
• Monitor engagement and suggest optimizations based on performance data.

• Participate in brainstorming sessions with internal stakeholders to develop innovative ideas.
• Assist in client presentations by preparing reports, research findings, and strategic insights.

• Track and evaluate the effectiveness of campaigns, gathering insights to refine strategies.
• Provide input on ways to enhance engagement and brand visibility.

• Support new business pitches by providing research and insights.
• Stay updated with industry trends, cultural shifts, and emerging platforms.

• 1-2 years of experience in brand strategy, marketing, or social media planning.
• Strong analytical skills and an eye for detail.
• Familiarity with research methodologies and social media tools.
• Basic understanding of content planning and digital marketing strategies.
• Strong communication and collaboration skills.

Skills: analytical skills,research methodologies,collaboration skills,brand advertising,research,communication skills,social media tools,campaigns,social media,content planning,digital marketing strategies,marketing,strategic planning,brand strategy,brand awareness,social media planning