Area Sales Manager -Construction Chemicals ||Jammu/Ludhiana/Chandigarh

Work Experience:

• 4-7 years of experience in Project Sales / Business Development in Construction Chemicals, Concrete Admixtures, or related Building Materials industry.
• Proven experience in dealing with consultants, PMCs, contractors, applicators, and government/institutional clients.

Role & responsibilities

1. Sales Planning & Business Development

• Execute the regional sales and business development plan in alignment with national targets and objectives.
• Identify and develop business opportunities across infrastructure, industrial, institutional, commercial, and residential segments.
• Generate and manage project pipelines, ensuring timely follow-ups and order conversions.
• Develop business through Consultants, PMCs, Contractors, Developers, Ready-mix concrete producers, and government departments.
• Achieve sales and collection targets as per approved budgets.

2. Key Account & Channel Management

• Build and nurture strong relationships with key developers/ clients, consultants, and ready-mix concrete producers in the assigned territory.
• Ensure product specifications and vendor registrations with major clients and govt. departments.
• Initiate admixture trials and product sampling/ mock-ups with key clients and coordinate with the technical service team to execute the same.
• Manage and expand distribution networks, ensure channel partner performance and alignment with company policies.
• Support and coordinate with applicators and channel partners for project execution.

3. Market Intelligence & Customer Support

• Track competition activities to identify emerging trends and new business opportunities.
• Ensure prompt resolution of customer complaints in coordination with the technical and QA teams.
• Provide feedback on product performance, pricing, and customer requirements to the National Manager.
• Ensure product demonstrations, site trials, and technical presentations for key customers.

4. Sales Process, Reporting & Collections

• Sales Targets: Plan and execute monthly and quarterly sales activities to achieve assigned sales and product mix targets.
• Maintain and update CRM records leads, opportunities, quotations, and order closures.
• Credit Control - Monitor outstanding payments, follow up for collections, and maintain DSO within target limits.
• Prepare and submit periodic MIS reports on sales, forecasts, and customer activity.

5. Teamwork & Cross-Functional Collaboration

• Work closely with Technical Services, SCM, and Accounts teams for order execution and customer satisfaction.
• Coordinate with the Technical teams for product establishment, trials, approvals and specification initiatives.
• Support marketing campaigns, exhibitions, and promotional events within the assigned region.