Product Manager - Field Crop

Key Responsibilities:

1.Crop Strategy & Management: Responsible for developing and executing crop strategy (mapping geographical opportunities for the crop, crop shifts, macro trends, policy changes, tracking key drivers, value chain players, emerging need gaps, competition MIS, prepare roadmap for geographical expansion.) Planning & executing crop campaigns, scouting collaboration opportunities with players in the value chain.

2.Product Strategy & Brand Management: Develop and execute product strategy, manage product portfolio and product lifecycle, 'go-to-market' strategy for important products and product campaign plan. Monitor product performance for continuous improvement. Collaborate with internal and external stakeholders for product success.

3.New product introduction: Collaborate with R&D, sales, marketing, and production teams to drive product development and innovation, Plan and execute successful product launch, including marketing collateral and promotional campaigns for launch, develop product positioning and communication packages, develop pack concept and execute test marketing.

4.Pricing and Schemes: Setting pricing strategies and managing costs to achieve profitability targets. Define the unique value of the product and ensure the price reflects the benefits to the farmers, track competitor pricing and farmers preferences for proactive pricing decisions, facilitate sales team to design and implement effective incentive schemes for the channel partners. Collect feedback from farmers and channel partners to refine pricing and channel interventions.

5.Crop /Product training, Market research: Provide/ organize crop and product training to sales team and MDOs, conduct market research in line with growth objectives and to track brand interventions.

Education, Skills, and Work Experience Requirements:

• Educational Qualification: Full-time MBA (Agri Business from leading B School).
• Relevant Work Experience: 10-16 years.
• Skills: Analytics, Communications, Google Sheet, MS Office, Software & Tools, Agronomy.
• Travel: Yes