Social Media Specialist

Key Responsibilities:

• Develop, implement, and manage the companys overall social media strategy.
• Handle and lead the social media/marketing team, including content creators, graphic designers, and external agencies.
• Assign responsibilities, set performance targets, and monitor team deliverables.
• Ensure timely execution of campaigns and maintain content quality standards.
• Create and schedule engaging content (posts, reels, banners, blogs, etc.) across platforms such as LinkedIn, Instagram, Facebook, and YouTube.
• Manage B2B branding and employer branding initiatives.
• Generate leads through social media campaigns and paid advertisements.
• Monitor social media trends, competitor activities, and industry updates.
• Handle social media analytics, performance tracking, and monthly MIS reporting.
• Coordinate with the Sales, HR, and Marketing teams for campaigns and promotions.
• Manage online reputation and respond to queries/messages professionally.
• Work closely with management for brand positioning and corporate communication strategy.
  

Required Skills & Qualifications:

• Bachelors degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in team handling and leadership.
• Strong knowledge of LinkedIn marketing and B2B lead generation.
• Hands-on experience with paid campaigns (Meta Ads, LinkedIn Ads, Google Ads).
• Proficiency in content creation tools such as Canva, Adobe Suite, or similar.
• Good understanding of SEO, hashtag strategy, and digital marketing concepts.
• Strong leadership, communication, coordination, and analytical skills.