Manager Aggregator Ecommerce P&L Owner

Company Description

Beginning as a modest caf in 1953, Paradise Food Court Pvt. Ltd (Paradise Biryani) has grown into one of the most-admired restaurant chains in the country. It is an iconic fixture in Hyderabad, recognized for serving the best Biryani and award-winning cuisine loved for its purity and taste. With multiple formats including cafes, bakeries, and restaurants, Paradise ensures top-notch quality and hygiene standards. Recognized by respected media for authentic Hyderabadi cuisine, Paradise is poised for growth, opening new outlets in several cities across India in the coming years.

Role Overview:

This role will lead Paradises aggregator-led ecommerce business with full P&L ownership, driving profitable growth at scale across platforms such as Swiggy and Zomato. The mandate is not volume at any cost but sustainable, margin-accretive category leadership.

Key Responsibilities

1. End-to-End P&L Ownership

• Own aggregator business P&L including revenue, commissions, marketing spends, visibility spends, and contribution margins.
• Deliver consistent YoY revenue growth while improving store-level and overall contribution margins.
• Balance topline growth with sustainable profitability.

2. Aggregator Relationship Management

• Manage strategic partnerships with platforms like Swiggy and Zomato.
• Negotiate commissions, unlock incremental visibility, co-funded marketing, beta access, and pilot programs.
• Operate as a business partner not a vendor.

3. Unit Economics & Profitability Optimization

• Improve menu-level profitability via pricing strategy, assortment rationalization, and promo optimization.
• Drive disciplined discounting and promotion frameworks.
• Protect margins while scaling GMV.

4. Performance Marketing & Growth

• Drive high-ROAS marketing on aggregator platforms.
• Build clear measurement frameworks for performance, visibility spends, and promotional ROI.
• Optimize funnel metrics (impressions menu views cart orders).

5. Analytics & Reporting

• Build predictive analytics frameworks and structured reporting cadence (daily/weekly/monthly).
• Track cohorts, order trends, margins, daypart performance, and repeat behavior.
• Convert data into sharp business insights for leadership.

6. Risk Diversification & Growth Levers

• Reduce revenue concentration risk by diversifying across:
• Dayparts
• Occasions
• Geographies
• Store formats
• Solve availability, SLA, and fulfilment bottlenecks in collaboration with operations teams.

7. Team Building

• Build and mentor a high-performing ecommerce and analytics team.
• Establish scalable processes for pricing, promotions, forecasting, and visibility management.

Success Metrics

• YoY aggregator revenue growth
• Contribution margin expansion (store-level & overall)
• Improved commission structures and commercial terms
• Higher ROAS on aggregator spends
• Strong ranking in category (GMV & order volume)
• Reduction in discount dependency
• Robust analytics and reporting discipline

Competencies (Must Have)

• Strong commercial and analytical acumen
• Deep understanding of ecommerce unit economics
• Ability to interpret large datasets (orders, cohorts, margins, funnel metrics)
• Experience managing aggregator partnerships
• Strong detail orientation with ability to think strategically
• Hands-on promo planning and margin optimization experience
• Comfort operating in high-growth, ambiguous environments

Leadership & Soft Skills

• Structured problem-solving mindset
• Strong stakeholder management (aggregators, ops, finance, marketing, leadership)
• Clear communicator who simplifies complex data into actionable narratives
• High ownership and bias for action
• Strong decision-making under ambiguity
• High integrity in negotiations and people management

Ideal Candidate Profile

• 6 - 10 years in ecommerce / digital revenue roles
• Direct revenue or P&L ownership experience
• Hands-on experience working with Swiggy, Zomato, or similar marketplaces
• Proven track record of improving margins while scaling topline
• Experience collaborating with supply chain / operations teams
• Background in food, QSR, or high-frequency consumer categories preferred
• Mix of startup agility and structured business exposure preferred

What We Offer - Perks & Benefits:

1. Mediclaim Policy - Includes Family & parents
2. Life & Accident policy
3. Mobile Reimbursement
4. 5-day Working culture
5. PF & Retirement benefits as per the act
6. Growth & Clear Promotion Path

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Interested candidates are invited to share their resumes with us

Durggasi.rupa@paradisefoodcourt.in