Manager Brand Design & Creative

Company Description

Beginning as a modest caf in 1953, Paradise Food Court Pvt. Ltd (Paradise Biryani) has grown into one of the most-admired restaurant chains in the country. It is an iconic fixture in Hyderabad, recognized for serving the best Biryani and award-winning cuisine loved for its purity and taste. With multiple formats including cafes, bakeries, and restaurants, Paradise ensures top-notch quality and hygiene standards. Recognized by respected media for authentic Hyderabadi cuisine, Paradise is poised for growth, opening new outlets in several cities across India in the coming years.

Role Overview

As a Brand Designer, you will be part of the in-house brand studio, translating brand strategy and creative direction into compelling, high-quality visual execution across formats. This role requires strong aesthetic judgment, attention to detail, and the ability to balance heritage storytelling with modern, digital-first design. You will work closely with brand, social, and ecommerce teams to ensure every consumer touchpoint reflects a premium and consistent Paradise identity.

Key Responsibilities

1. Brand & Campaign Creative Execution

• Execute brand and campaign creatives aligned with Paradises premium positioning and Hyderabad heritage.
• Support high-impact campaigns (festivals, launches, cultural moments) with strong visual storytelling.
• Translate creative briefs into high-quality, production-ready designs.

2. Cross-Channel Visual Consistency

• Ensure consistent design across:
• Digital & social media
• Delivery platforms
• Packaging
• In-store branding
• On-ground activations
• Maintain strong coherence across cities and formats.

3. Performance & Ecommerce Support

• Create high-performing assets that drive CTR, engagement, and recall.
• Enable performance marketing and ecommerce teams with on-brand creatives.
• Adapt brand assets for multiple formats and platform requirements.

4. Design Systems & Scalability

• Build and maintain scalable design systems, templates, and asset libraries.
• Reduce dependency on external agencies for campaign and BAU creative work.
• Ensure high-quality outputs with minimal rework and strong attention to detail.

Success Metrics

• Consistent, premium visual execution across touchpoints
• Improved creative effectiveness (engagement, CTR, recall)
• Faster turnaround time with minimal revisions
• Strong adoption of design systems across teams
• Reduced reliance on external agencies
• Contribution to enhanced brand perception and cultural relevance

Competencies (Must Have)

• Strong understanding of brand-led design and visual storytelling
• High aesthetic sense with sharp attention to typography, layout, and composition
• Experience designing across digital, social, print, packaging, and in-store formats
• Ability to translate creative direction into polished execution
• Understanding of Indian consumer sensibilities, especially in food/QSR
• Ability to balance legacy equity with modern digital-first design
• Comfortable in fast-paced, high-campaign environments

Soft Skills

• High ownership and accountability for output quality
• Open to feedback and iterative refinement
• Strong collaboration mindset across brand, design, and social teams
• Ability to manage multiple briefs without compromising quality
• Detail-oriented with deep respect for brand consistency and cultural context

Ideal Candidate Profile

• 6- 8 years of experience in brand design or creative execution
• Experience in QSR, FMCG, D2C, consumer internet, or creative agencies
• Strong portfolio across digital, social, print, and packaging
• Proficiency in Photoshop, Illustrator, InDesign, and Figma
• Exposure to performance marketing creatives preferred
• Basic motion/video skills are a plus
• Experience in high-volume, fast-moving brand environments preferred

What We Offer - Perks & Benefits:

1. Mediclaim Policy - Includes Family & parents
2. Life & Accident policy
3. Mobile Reimbursement
4. 5-day Working culture
5. PF & Retirement benefits as per the act
6. Growth & Clear Promotion Path

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Interested candidates are invited to share their resumes with us

Durggasi.rupa@paradisefoodcourt.in