Performance Marketing

Job Title: Performance / Growth Marketing Manager

Location: Hyderabad

Experience: 610 Years

Employment Type: Full-time

About properties.market

properties.market is a fast-growing proptech platform focused on enabling real estate agencies and brokers with high-quality digital solutions. We are building a powerful B2B ecosystem connecting brokers, agencies, and property seekers across India and UAE (Dubai).

We are looking for a hands-on Performance / Growth Marketing Manager to lead B2B lead generation and growth initiatives. This role is ideal for someone who thrives in high-growth environments, loves experimentation, and is deeply data-driven.

Role Overview

You will own end-to-end B2B growth and performance marketing for onboarding real estate brokers and agencies. Your primary responsibility will be to generate high-quality, sales-ready leads and continuously improve lead-to-onboarding conversion using performance marketing, funnel optimization, and growth experiments.

Key Responsibilities

Performance Marketing & Lead Generation

• Own end-to-end B2B lead generation for real estate brokers and agencies
  
• Plan, execute, and optimize campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads
  
• Drive high-intent, high-quality lead acquisition with strict CPL and lead-quality benchmarks
  
• Build and optimize conversion-focused landing pages and lead funnels
  

Growth & Funnel Optimization

• Run A/B testing on creatives, messaging, audiences, landing pages, and funnels
  
• Execute retargeting & remarketing strategies to improve conversions
  
• Track and optimize the funnel from MQL SQL onboarding activation
  
• Collaborate closely with Sales & Onboarding teams to improve lead quality and conversion rates
  

Growth Experiments & Innovation

• Launch and scale growth initiatives such as referral programs, WhatsApp lead capture, webinars, demos, broker communities, and partnerships
  
• Experiment with new channels and growth loops to improve scalability
  

Analytics & Reporting

• Track and report campaign performance, funnel metrics, ROI, and scalability
  
• Continuously improve cost efficiency, quality, and conversion rates
  

Required Qualifications

• 48 years of hands-on experience in Performance Marketing / Growth Marketing
  
• Proven track record in B2B lead generation and funnel optimization
  
• Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads
  
• Experience building and scaling lead generation funnels and landing pages
  
• Hands-on experience with CRM systems such as HubSpot, Zoho, Salesforce, or similar
  
• Strong analytical mindset with execution-driven approach
  

Preferred Qualifications

• Experience in real estate / proptech / marketplace platforms
  
• Exposure to India and/or UAE real estate markets
  
• Experience working in startups or fast-growing companies