Senior Marketing Manager - ECommerce

Paramount HR
Department Icon Digital Marketing/Marketing
Posted: 4 months ago
8-10 years
Mumbai
Digital Marketing/Marketing
work from office
Full Time
Posted: 4 months ago
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Job Description

  • Help develop and execute comprehensive marketing strategies to support the overall business objectives.
  • Edit and update website content including Home page, landing pages, About / Company pages, Blog posts and FAQs.
  • Lead a team of marketing professionals, providing guidance, mentoring, and fostering a collaborative and high-performing work environment.
  • Develop and execute annual brand plans aligned with business goals, define brand positioning, messaging frameworks and value propositions, and maintain brand guidelines to ensure consistency across all communication assets.
  • Help oversee the planning, development, and execution of multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, and events.
  • Manage end-to-end campaign performance using analytics tools like Google Analytics, Meta Ads Manager, CRM dashboard etc. and measure KPIs such as CPC, ROI, Cost Per Lead, engagement and research.
  • Manage end-to-end event management, ensure brand consistency and high-quality attendee experience.
  • Collaborate with cross-functional teams, such as Sales, Human Resources, and Operations to ensure alignment and effective implementation of marketing initiatives.
  • Oversee the creation and maintenance of marketing collateral, including sales presentations, brochures, and website content.
  • Monitor and analyze marketing performance metrics, such as campaign effectiveness, lead generation, and customer engagement, and make data-driven recommendations for optimization.
  • Stay abreast of industry trends, emerging technologies, and best practices in marketing, and apply them to enhance marketing strategies and tactics.
  • Ensure cost-effective utilization of marketing resources.
  • Establish strong relationships with key stakeholders within the company to enhance brand visibility.
  • Experience in Ecommerce Marketplaces is preferred.

Skills

MarketingDigital MarketingContent MarketingEmail MarketingSocial MediaCampaign ManagementECommerceWeb AnalyticsDigital MarketingCampaign PerformanceEmail MarketingMarketing CampaignsMediaOptimizationMarketingMarketing Manager

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