Digital Marketing Associate - PPC

What role you will play in team: You will manage and optimize our pay-per-click (PPC) advertising campaigns across various platforms, driving qualified leads and increasing brand visibility.

What you will do: You'll conduct keyword research, create and manage ads, track campaign performance, and adjust bids and targeting to maximize ROI.

Key responsibility:

• Manage and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct keyword research and analysis to identify high-performing keywords.
• Create compelling ad copy and landing pages.
• Set up and manage campaign budgets and bidding strategies.
• Track campaign performance and analyze key metrics (e.g., click-through rate, conversion rate, ROI).
• Regularly test and optimize campaigns to improve performance.

Required Qualification and Skills:

• Bachelor's degree in marketing, business, or a related field.
• 0-1 year of experience in PPC advertising.
• Understanding of PPC advertising principles and best practices.
• Experience with Google Ads and other PPC platforms.
• Excellent analytical and reporting skills.
• Strong attention to detail.

Benefits Included:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and supportive team environment.
• Flexible work arrangements.

A Day in the Life: Your day-to-day tasks will involve monitoring and managing PPC campaigns, analyzing data, optimizing ads, and reporting on campaign performance. You'll need to stay up-to-date on the latest PPC trends and best practices.