Digital Marketing Specialist

Company Description Parampariyam.in is a growing brand focused on traditional, authentic products curated for modern customers. The company is committed to quality, transparency, and customer trust, offering carefully sourced items through its online and offline presence. Parampariyam.in aims to promote heritage, sustainability, and healthy living while providing a convenient shopping experience. Team members collaborate closely to strengthen the brands digital footprint and engage with a diverse customer base.

Role Description This is a full-time, on-site Digital Marketing Specialist role based in Karur. The Digital Marketing Specialist will plan, execute, and optimize online marketing campaigns across various digital channels to increase brand awareness, traffic, and conversions. Daily tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, and using web analytics tools to track key metrics. The role involves coordinating with internal teams to align marketing initiatives with business goals, conducting competitor and market research, and suggesting data-backed improvements. The specialist will also engage with online audiences, respond to queries, and support promotional activities and seasonal campaigns.

Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience planning and executing campaigns.
• Proficiency in Social Media Marketing, including content scheduling, audience engagement, and platform-specific best practices.
• Ability to use Web Analytics tools to measure performance, interpret data, and make optimization recommendations.
• Excellent Communication skills, both written and verbal, to collaborate with teams and engage with customers.
• Familiarity with SEO, basic content creation, and email marketing is beneficial.
• Experience with e-commerce or retail brands is an advantage.
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on remote, manage multiple tasks, and adapt to a fast-paced environment.