Sr. Influencer Marketing Executive

Location: Kandivali, Mumbai (hybrid) Experience: 2+ years

About the role

Parity Cube runs four brands — DesiDime, Zingoy, Cuelinks and LetsEarn. This is an in-house growth role, not an agency one. There are no clients. You will find creators who can bring us users, negotiate those deals, run the campaigns, and tell us honestly which creators were worth it.

The role is measured on users acquired, not on reach or engagement.

Why this role is different from most influencer jobs

We built our own affiliate and performance tracking infrastructure — it is the product Cuelinks sells. Every campaign you run is tracked end to end from day one, so you will know within days what each creator actually delivered, and so will everyone else. It also means you can structure deals on a performance or hybrid basis that most brands simply cannot offer.

If you have spent time defending campaigns with impression screenshots, this will be a different experience — better if you like being right, uncomfortable if you dont.

The two halves of the job

You will be sourcing across two very different creator universes, and doing both well is the core of the job.

1. Creators whose audiences shop — for DesiDime and Zingoy. Deals, savings, tech, lifestyle and personal-finance creators on Instagram, YouTube and Telegram. A broad pool; the skill is picking the ones whose audience converts rather than the ones with the biggest numbers.

2. Creators whose audiences own audiences — for Cuelinks and LetsEarn. Here we are trying to reach bloggers, channel owners and small publishers. So the creators worth working with are the ones whose viewers are themselves building something: make-money-online, blogging, digital marketing and Telegram-growth creators. This pool is narrow, largely unmapped, and full of inflated audiences — which is exactly why knowing it is valuable.

What youll own

• Building and maintaining a live, usable database of creators across platforms and categories
• Outreach, negotiation, contracts and commercials — with a strong bias towards performance-linked or hybrid deals wherever a creator will take one
• Campaign execution end to end: brief, approvals, tracking setup, go-live, content delivery
• Honest post-campaign reads: what each creator cost, what they delivered, and whether we go again
• Long-term relationships with the creators who perform, and with platform and network partners
• Keeping us current on what is actually working on each platform, and on creators worth watching before they get expensive

What were looking for

Required

• 2+ years in influencer marketing, creator partnerships, affiliate marketing or growth
• Real, existing creator relationships — you should be able to open your phone and show us the conversations
• Willingness to be measured on outcomes, and the ability to negotiate hard without damaging the relationship
• The organisation to run several campaigns at once without dropping approvals or deadlines

Helpful, not required

• Time spent at a cashback, coupon, deals, affiliate or performance-marketing company
• Having run your own channel, community or Telegram group
• Working knowledge of tracking links, UTMs, promo codes and postbacks
• Fluency with Google Sheets and Workspace