Manager - Sales IT

About Parle

Since 1929, Parle Biscuits has grown to become Indias leading manufacturer of biscuits and confectionery. As the maker of the worlds largest-selling biscuit, Parle?G, along with a portfolio of other highly popular brands across categories such as confectionery, snacks, atta, and breakfast cereals, the Parle Biscuits name has come to symbolize quality, nutrition, and superior taste.

Parle Biscuits is committed to building its legacy with passion and integrity by delivering innovative, high?quality, and great?value products to consumers in India and across the globe.

Position reporting to Lead Sales IT

Key Responsibilities:

• Maintain Master Data Hygiene across systems.
• Monitor exception tables and data integration daily.
• Escalate failures to relevant process owners for timely resolution.
• Coordinate with external vendors to track and close open issues.
• Perform ticket analysis to identify recurring problems and resolution patterns.
• Notify the Reporting Manager of recurring or high-priority issues requiring urgent attention.
• Actively contributes to continuous improvement initiatives in identified areas.
• Responsible for Sales Master data (Wholesaler, Retailer, Scheme etc.) hygiene
• To ensure W/s Master Data onboarding process adherence
• To ensure Retailer Master Data onboarding process adherence
• To check and review various parameters and norms related to Sales processes
• Responsible for various analysis below
• Order Analysis
• Inventory Analysis
• Primary Sales Analysis
• Secondary Sales Analysis
• W/s Analysis
• Sales Scheme and performance Analysis
• Using Sales Data various comparative Analysis
• W/s and FF Incentives Data Analysis
• DMS and SF system Implementation and Usage Analysis
• DMS and SF system License Analysis
• All Sales support software complaint booking and grievance Analysis
• Effective presentation using various Data Analysis which can give insights for decision making

Skills and Competencies:

1. Proficiency in DMS (Distributor Management System) and SFA (Sales Force Automation) tools.

Strong analytical and coordination skills.

1. Ability to manage escalations and work cross-functionally with internal teams and vendors.

Preferred:

Familiarity with Botree MDM/XDM platforms.

Exposure to data quality management and IT service processes.

Job Requirements

Qualifications

Graduate in Management Studies or a related field

Experience

Minimum 5 years in Sales Function or similar technology-driven initiatives in the FMCG sector.

Key Interactions

Internal

External

Internal - Parle Departments.

Vendors / Partners