Manager Marketing, Brand & Sales Enablement

ABOUT THE ROLE

Pasondia Cables is looking for a well-rounded marketing professional to plan and execute the companys end-to-end marketing and brand-development activities.

This is not a digital-marketing-only role. The candidate will work closely with the Director and international business team to strengthen Pasondias corporate brand, exhibitions, market communication and sales enablement.

Key responsibilities

• Develop and execute the annual marketing plan and calendar.
• Build Pasondias corporate and product positioning across domestic and international markets.
• Plan and manage exhibitions, conferences, sponsorships and customer events.
• Coordinate stall concepts, branding, product displays, invitations, visitor campaigns and post-event follow-ups.
• Manage the website, LinkedIn, email campaigns and other digital channels.
• Develop company profiles, catalogues, presentations, brochures, advertisements, videos and sales materials.
• Coordinate with designers, agencies, printers, photographers and exhibition vendors.
• Support sales with customer presentations, market research, lead campaigns and CRM discipline.
• Coordinate lead follow-ups and prepare marketing and sales-performance reports.
• Maintain brand consistency across all communication.
• Develop market-specific campaigns for Africa, the Middle East, Europe, the USA and Latin America.
• Work closely with the Director on new initiatives and company-wide brand building.

Candidate profile

• 6–10 years of experience in B2B, industrial, electrical, manufacturing or infrastructure marketing.
• Experience creating and executing complete marketing plans—not only social-media campaigns.
• Strong exposure to exhibitions, events, branding and corporate communication.
• Understanding of sales enablement, CRM, lead management and customer follow-up.
• Strong written English and presentation skills.
• Ability to independently coordinate multiple agencies and internal teams.
• Practical, organised and willing to execute—not limited to planning or delegation.
• MBA/PGDM in Marketing preferred.
• Full-time on-site role in Ghaziabad.