SEO & Performance Marketing Specialist

Role & responsibilities

SEO

• Run technical SEO audits and fix issues: indexing, crawl errors, redirects, site speed, Core Web Vitals, schema markup
• Do keyword research for B2B and industrial products, including low-volume, high-intent terms
• Optimise on-page elements and plan content with our writers
• Build quality backlinks through ethical, relevant outreach and digital PR
• Manage local SEO and Google Business Profiles
• Optimise for AI search (Google AI Overviews, ChatGPT, Perplexity), also called AEO/GEO
• Handle website migrations and redesigns from an SEO point of view

Performance Marketing

• Plan, set up and optimise Google Ads campaigns (Search, Display, PMax), and LinkedIn/Meta Ads where relevant
• Manage keyword strategy, negative keywords, ad copy testing and landing page improvements
• Set up conversion tracking using GA4 and Google Tag Manager (forms, calls, WhatsApp)
• Bring down cost per lead and improve lead quality within client budgets

Reporting & Client Work

• Track performance in GA4, Google Search Console and Looker Studio
• Prepare clear monthly reports focused on leads and business outcomes
• Explain results and recommendations to clients in simple terms

Preferred candidate profile

• 2-6 years of hands-on SEO experience, with results you can show (traffic, rankings, leads)
• At least 1-2 years running Google Ads campaigns with real budgets
• Strong grasp of technical SEO, on-page SEO and ethical link building
• Working knowledge of GA4, GTM, Google Search Console and Google Ads conversion tracking
• Comfortable with SEO tools
• Experience with WordPress
• Ability to manage multiple client accounts and deadlines
• Good written and spoken English
• Experience with B2B, industrial, manufacturing or engineering websites
• Experience with LinkedIn Ads for B2B lead generation
• Exposure to AEO/GEO and AI search visibility
• Basic HTML/CSS knowledge
• Agency experience