SEO Specialist

Role & responsibilities

You will be responsible for developing and executing SEO strategies for miltiple projects to maximise organic traffic and improve search rankings. The ideal candidate will have a deep understanding of search engine algorithms, keyword research, SEO copywriting, and the ability to analyse and utilise SEO data from tools such as Google Analytics and SEMrush.

Key Responsibilities:

• 1. Conduct comprehensive keyword research and develop SEO strategies that align with our business goals.
• 2. Optimise website content, landing pages, and paid search copy to improve visibility and rankings in SERPs.
• 3. Monitor daily performance metrics to understand SEO strategy performance and make adjustments as needed.
• 4. Create content using AI tools to ensure that content is SEO-friendly and adheres to best practices.
• 5. Conduct regular technical SEO audits to ensure that the website is optimised for search engines.
• 6. Analyse competitors' SEO strategies and create counter-strategies to compete in the market.
• 7. Prepare and present reports regularly on the progress of the SEO efforts and its impact on business objectives.

Qualifications:

• A minimum of 5 years of experience in a similar SEO role with a track record of successful SEO strategy development and execution
• Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, and others
• Strong understanding of search engine algorithms and ranking methods
• Experience with SEO reporting and analytical tools and ability to derive meaningful insights for content strategy
• Knowledge of HTML/CSS and wordpress website administration
• Preferred candidate profile :Working knowledge of Google Tag Manager, Google Analytics & Woocommerce
• Must be able to generate SEO related content, articles and blogs using AI tools
• Must be able to do SEO for Google, Yahoo and Bing Search Engines

Location - Remote, Mumbai, Bengaluru, Pune