Product Manager/ Senior Product Manager/Group Product Manager

1. Brand Strategy & Portfolio Management:

• Act as P&L owner and brand custodian for the assigned domestic portfolio.
• Conduct therapy and market analysis to identify gaps and propose new molecules / line extensions.
• Develop and execute comprehensive annual brand plans, marketing strategies, sales forecasts, and product-wise marketing budgets.
• Lead end-to-end new product launches: molecule finalization, branding, positioning, pricing, packaging, regulatory documentation, launch stock planning, and launch events.
• Monitor primary & secondary sales, prescription trends (IQVIA/IMS), competitor activities, pricing, campaigns, and new launches to ensure 100% achievement of target for the portfolio & circulate actionable monthly insights to management.
• Continuously rationalize and rejuvenate the portfolio (phase-out low-contribution SKUs, re-launch/revive molecules, introduce value-added variants).

2. Promotional Excellence & Doctor Engagement:

• Design, approve, and release high-impact promotional inputs (Visual Aids, LBLs, catch covers, brochures, detailing stories, physician samples, gifts, digital & social media creatives) ensuring brand consistency and regulatory compliance.
• Plan, budget and organize CMEs, RTMs, and KOL engagement activities to strengthen doctor relationships through sales team.
• Build & maintain strong KOL/doctor relationships to enhance brand loyalty both digitally and in person during field visit or events.

3. Field Force Enablement & Market Intelligence:

• Conduct minimum 1 week of joint field work every month with ABMs/MRs to validate strategy execution, gather market feedback, and resolve field-level issues.
• Deliver product training, therapy updates, strategy workshops, and cycle-meeting presentations to the field force (MRs & ABMs).
• Collaborate with sales for tactical / Strategic campaigns

4. Marketing ROI, Compliance & Cross-functional Coordination:

• Track ROI of every marketing input and activity; continuously optimize spends for maximum return.
• Ensure all marketing practices are compliant with company SOPs and ethical standards.
• Handle product-related queries, complaints, and pharmacovigilance reporting promptly.
• Coordinate with Design & Purchase teams for timely availability of promotional material.