D2C Head

Pegasus, a purpose-driven Childrens Wellbeing Company, is seeking a dynamic Head of D2C & Community to lead our direct-to-consumer business and parent engagement initiatives.

1. Online Sales & Growth

• Own the P&L of the Pegasus D2C division across all online channels company website, meta and own app.
• Drive traffic and conversion strategies (performance marketing, SEO/SEM, influencer & content campaigns).
• Build scalable funnels for acquisition, engagement, and retention, with strong focus on lifetime value of parents.

2. Community Building & Workshops

• Conceptualize and manage screen-free parenting workshops, kids activity sessions, and community programs that bring parents into the Pegasus ecosystem.
• Create and oversee partnerships with schools, housing societies, and community groups to build awareness.
• Lead on-ground activations to strengthen trust and brand affinity.

3. Book Fairs & Events

• Plan and execute Pegasus presence at book fairs, parenting expos, and pop-ups.
• Curate event experiences that combine sales with brand storytelling.
• Manage logistics, budgets, and cross-team coordination for smooth execution.

4. Leadership & Strategy

• Build and lead a cross-functional team covering website operations, content, digital marketing, customer engagement, and event management.
• Develop quarterly and annual growth roadmaps in alignment with Pegasus mission: to raise screen-free children through books, puzzles, and games.
• Work closely with the leadership team on new initiatives, product launches, and data-driven decision making.

• 812 years of experience in e-commerce / D2C leadership, preferably in consumer brands, publishing, or edtech.
• Strong digital-first mindset with proven expertise in Shopify/e-commerce platforms, performance marketing, CRM flows, and analytics.
• Hands-on experience with community or events management is a big plus.
• Entrepreneurial, creative, and passionate about childrens wellbeing and screen-free parenting.