Event & Workshop Manager

**Key Responsibilities:**

• **Event Planning & Strategy:**
• Design and maintain a modular workshop calendar (monthly/quarterly) across various locations.
• Develop parent & child workshop formats that are short, practical, and interactive.
• Plan and set up Screen-Free Hubs showcasing Pegasus products at every event.
• **Partnerships & Outreach:**
• Build and manage relationships with schools, housing societies, and corporate HR/CSR teams.
• Pitch workshops as value-add programs for their community/organization.
• Secure event approvals, space, and logistics in coordination with partners.
• **Event Execution:**
• Coordinate with psychologists, facilitators, and kids activity leaders.
• Manage event logistics including venue, materials, staff assignments, and product displays.
• Ensure workshops run smoothly with high engagement for both parents and kids.
• Track attendance, participation, and sales in real time.
• **Commercial & Revenue:**
• Ensure workshops are self-sustaining or revenue-generating.
• Drive product sales at events via the Screen-Free Hub.
• Manage event budgets, negotiate vendor/venue costs, and control expenses.
• **Marketing & Engagement:**
• Work with the marketing team to promote workshops through digital channels and local campaigns.
• Collect participant data for CRM & repeat engagement.
• Create event reports highlighting outcomes, participation, sales, and feedback.

**Skills & Competencies:**

• Strong event management and coordination experience.
• Excellent relationship building with institutions and corporates.
• Strong sales mindset to convert workshops into product sales.
• Organizational and budget management skills.
• Ability to handle dynamics between parents and kids.
• Flexibility to work on weekdays, weekends, and evenings as per event schedule.

**Experience:**

• 4-7 years in event management, workshops, community programs, or corporate engagement.
• Background in education, wellbeing, publishing, or children's activities is a plus.

- Prior experience in managing P&L for events preferred.,