Brand Head - Electronic Appliances/FMCG

Position: Brand Head.

Industry: Appliances, Electrical, and Electronics Manufacturing, Food and Beverage Services

Role Overview:

Responsible for developing and executing brand strategy, ensuring consistent brand messaging across all channels, and strengthening organizational reputation and visibility.

Key Responsibilities:

Brand Strategy & Management:

• Develop and implement brand strategy aligned with company vision and values.

• Maintain consistency across digital, print, events, and internal communications.

• Oversee brand architecture, visual identity, and tone of voice.

Corporate Communications:

• Lead internal and external communications (press releases, speeches, newsletters).

• Manage media relations and serve as the point of contact for press.

• Develop and implement crisis communication plans.

Marketing Communications

• Plan and execute integrated marketing campaigns.

• Ensure message alignment across departments.

• Supervise content for digital platforms (social media, website, blogs).

Leadership & Team Management

• Lead and mentor brand, PR, and communication teams.

• Manage agencies and external vendors.

• Set KPIs and evaluate communication effectiveness.

Stakeholder Engagement

• Collaborate with senior leadership to align brand and business goals.

• Build strong relationships with customers, partners, investors, and employees.

Essential Qualifications & Skills:

• Masters in Marketing with experience in brand management.

• Proven leadership and team-building capabilities.

• Proficient in digital marketing, media planning, and content strategy.

• Excellent communication, strategic thinking, and project management skills.