Manager - Brand Activation - FMCG/Retail/Telecom

Job Title: Brand Activations Manager.

Role Summary:

Drive offline consumer engagement through BTL marketing initiatives including events, roadshows, in-store promotions, and community programs.

Key Responsibilities:

Strategy & Planning:

• Design and implement BTL strategies to boost brand presence.
• Identify key touchpoints and craft consumer-centric activations.
• Analyze market trends and competitor activities.

Execution & Operations:

• Manage end-to-end execution of events, sampling, and promotions.
• Coordinate with internal teams, agencies, and vendors.
• Ensure brand consistency and adherence to budgets/logistics.

Stakeholder & Vendor Management:

• Liaise with third-party partners and negotiate contracts.
• Maintain relationships with retail, sponsor, and community partners.

Performance & Reporting:

• Track KPIs (footfall, engagement, ROI).
• Share post-event insights and refine strategies using analytics.

Team Management:

• Lead and train promoters and brand ambassadors.
• Ensure effective delivery of brand messaging.

Key Skills:

• Strong BTL marketing and offline engagement know-how.
• Project management, negotiation, and multitasking.
• Creative mindset with executional excellence.
• Data-driven with strong analytical skills.
• Willing to travel frequently.

Experience & Qualifications:

• 2 to 3 years in BTL marketing/brand activation.
• MBA
• Industry exposure in FMCG, retail, telecom, or entertainment.
• Hands-on with experiential marketing, sponsorships, roadshows.