Influencer Marketing Executive - Skincare/ Beauty Brand

Responsibilities:

• Build and own the influencer marketing strategy across Instagram, YouTube, Twitter, and emerging platforms (Telegram, Threads, etc.).
• Identify and onboard micro, mid-tier, and macro influencers who align with brand voice and audience.
• Develop influencer tiers, pricing models, and performance-based collaborations.
• Plan and execute monthly influencer campaigns tied to product launches, trends, or growth objectives.
• Design content briefs and creative hooks for influencers to deliver authentic, on-brand messaging.
• Manage influencer pipelines, timelines, deliverables, and content approvals.
• Leverage influencers to drive installs, awareness, engagement, and brand affinity.
• Experiment with viral formats like challenges, Q&A, giveaways, live sessions, and opinion polls in creator content.
• Build community-focused narratives that drive trust, participation, and repeat engagement.
• Measure success across engagement, reach, installs, CTR, CPA, and ROI.
• Optimize partnerships and creatives based on data and audience feedback.
• Work with design and content teams for creator assets and briefs.
• Collaborate with product and growth teams to align influencer campaigns with key user journeys and experiments.

Good to Have:

• Prior 35 years of influencer marketing experience in a founding capacity with a Beauty/ Luxury Retail/ Lifestyle/ Skincare brand.
• Proven experience running ROI-driven campaigns with measurable impact on acquisition or engagement.
• Strong network and understanding of influencer ecosystems,
• Excellent communication, negotiation, and relationship management skills.
• Creative thinker with an eye for viral trends, content hooks, and platform-native storytelling.