Influencer Marketing Manager (Skincare/ Cosmetics)

About the Role:

• Campaign Execution: Perfectly execute campaigns across multiple micro and nano influencers
• to create viral content.
• Influencer Identification & Vetting: Research and identify a pipeline of micro and nano-
• influencers who align with brand values and target audience.
• Outreach & Negotiation: Initiate contact, build strong relationships, and negotiate fair commercial terms with creators, including deliverables and usage rights.
• Creative Briefing: Develop detailed and compelling creative briefs to guide influencers in
• producing high-quality, authentic content that resonates with their audience and tells our brand
• story.
• Project Management: Manage the campaign lifecycle, including scheduling, content review, and
• ensuring all deliverables are submitted on time.
• Performance Analysis: Track and analyze key campaign metrics (e.g., reach, engagement rate,
• conversions) to measure ROI and inform future strategies.
• Community Building: Act as the voice of the brand in a two-way dialogue with creators
• and a key player in building a community of loyal brand advocates.

Good to have:

• Exceptional negotiation and communication skills, with the ability to build rapport quickly.
• Deep understanding of social media platforms, algorithms, and content trends, especially on
• Instagram and TikTok.
• Creative and strategic thinker who can turn a campaign idea into a tangible, viral-worthy
• execution.
• Passion for the derma cosmetics industry.