Brand Manager - Water Vertical - Distillery

Role Overview:

We are seeking a seasoned Brand Manager to lead the Water Vertical for a renowned, high-growth distillery brand based in New Delhi. In this capacity, you will serve as the custodian of the brand's identity, steering its strategic direction and market presence within the competitive beverage landscape. You will collaborate closely with cross-functional teams, including sales, supply chain, and creative agencies, to ensure seamless execution of brand initiatives. Your primary impact will be to elevate brand equity, drive consumer engagement, and translate market insights into actionable campaigns that solidify the brand's position as a market leader.

Key Responsibilities:

• Develop and execute comprehensive brand strategies that align with the company's long-term growth objectives for the water vertical.

• Lead the end-to-end lifecycle of brand campaigns, from conceptualization and creative development to media planning and on-ground activation.

• Define and refine brand positioning to ensure clear differentiation in a crowded marketplace, enhancing consumer recall and loyalty.

• Manage brand communication across all touchpoints, ensuring consistency in messaging, visual identity, and tone of voice.

• Oversee successful brand launches and product extensions, coordinating with internal stakeholders to ensure market readiness and operational efficiency.

• Analyze consumer behavior and market trends to identify new opportunities for brand development and competitive advantage.

• Monitor and optimize brand performance metrics, providing actionable insights to senior leadership to drive business outcomes.

Required Skillset:

• Demonstrated expertise in crafting and implementing high-impact brand strategies that drive market share and consumer preference.

• Proven ability to manage complex brand portfolios, with a deep understanding of brand architecture and consumer psychology.

• Strong proficiency in managing creative agencies and media partners to deliver high-quality brand communication and promotional assets.

• Exceptional analytical skills, with the ability to interpret market data and translate it into effective brand positioning and tactical campaigns.

• Excellent interpersonal and stakeholder management skills, capable of influencing cross-functional teams and senior leadership.

• A minimum of 8 to 13 years of experience in brand management, preferably within the FMCG or beverage industry.

• A postgraduate degree in Management from a premier business school is highly preferred.

• Ability to thrive in a fast-paced, on-site work environment in New Delhi, demonstrating high levels of adaptability and professional maturity.