Regional Marketing Manager - B2B Marketing - Industrial Products

Only Candidates living in Mumbai should apply.
Job Summary:
We are looking for a dynamic and ambitious Regional Marketing Manager to lead marketing initiatives across India and selected markets in Asia (excluding China). The role will primarily focus on driving the CTA segment across India and Asia by executing the defined regional marketing strategy and strengthening market presence. The ideal candidate should combine strong marketing expertise with commercial understanding, excellent execution capabilities, and a high level of drive, energy, and ambition.
Key Responsibilities:
- Drive the CTA segment across India and selected Asian markets, excluding China.
- Execute and operationalize the predefined regional marketing strategy in alignment with business objectives.
- Develop and implement regional marketing plans to strengthen market penetration and brand positioning.
- Work closely with sales and commercial teams to identify market opportunities and support business growth.

- Lead digital marketing initiatives, including campaigns, content, online engagement, and digital channels.
- Manage the development of brochures, marketing collateral, presentations, product literature, and other communication materials.
- Plan and coordinate industry events, exhibitions, conferences, customer meets, and other marketing activities.
- Develop market insights through competitor analysis, customer feedback, industry trends, and regional market intelligence.
- Coordinate with global and regional marketing teams to ensure consistency in brand messaging and marketing initiatives.
- Track marketing performance, campaign effectiveness, and return on marketing investments.
- Support lead generation and demand generation initiatives across the assigned markets.
- Identify opportunities to improve customer engagement, brand awareness, and market visibility.
- Manage multiple marketing initiatives simultaneously and ensure timely execution within allocated budgets.
- Travel across India and selected Asian markets as required for events, customer engagements, and market development activities.
Required Skills & Experience:
- Experience in Regional Marketing / B2B Marketing / Product Marketing / Industrial Marketing or a related field.
- MBA is preferred, ideally from a reputed institute.
- Strong understanding of the Indian market, with exposure to Asian markets preferred.
- Experience executing marketing strategies across multiple geographies.
- Strong expertise in digital marketing, content development, events, exhibitions, and marketing communications.
- Strong commercial orientation with the ability to work closely with Sales and Business Development teams.
- Excellent project management, stakeholder management, communication, and presentation skills.
- Strong analytical and market research capabilities.
- Ability to work independently and manage multiple priorities in a fast-paced environment.
- Strong willingness to learn, adapt, and take ownership of new initiatives.