Influencer Marketing Manager

Role Title: Manager / Senior Manager - User Marketing

Location: Mumbai Experience: 8+ Years

We are looking for a dynamic professional to lead User Marketing & Influencer Marketing initiatives for specific business categories. The role will own end-to-end influencer marketing programs, user social media platforms, content creation, digital amplification, and MarTech-based dissemination of user-focused marketing initiatives.

• Key Responsibilities
• · Develop and execute influencer marketing strategies
• · Identify, onboard and manage influencers/creators
• · Manage user-focused social media handles and content calendars
• · Create engaging short-form video and static content
• · Drive content amplification and performance tracking
• · Leverage MarTech platforms for user engagement and communication
• · Collaborate with agencies, content creators, category and sales teams
• · Use innovative approaches as platforms algorithms evolve
• Ideal Candidate
• · 8+ years of experience in Influencer Marketing, Content Marketing, social media marketing.
• · Strong understanding of content creation, creator partnerships, and digital growth
• · Data-driven experience of tracking campaign performance and ROI
• · Excellent stakeholder and agency management skills
• Hiring for one of the leading client in chemical Industry.