Copywriter - BFSI & FMCG

Pepper Content (www.peppercontent.io) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.

As a Copywriter and Creative Strategist, you will create engaging and high-quality content while developing innovative strategies to enhance brand storytelling. Your responsibilities include generating ideas, ensuring the quality of copy, aligning with client goals and brand guidelines, and contributing to strategic planning. You will also write long-form scripts for the BFSI sector. Your work will focus on delivering impactful content that connects with audiences across different platforms and boosts engagement.

Job Responsibilities:

• Craft high-quality, engaging copy that aligns with client objectives and maintains Peppers standards of excellence.
• Write long-form scripts specifically for the BFSI (Banking, Financial Services, and Insurance) sector, ensuring depth and clarity.
• Strategize and conceptualize creative content ideas that elevate brand narratives and resonate with target audiences.
• Collaborate with the client success team to understand their content needs and expectations. Ensure all content exceeds client requirements and address any concerns or revisions promptly.
• Produce short-form written content, including marketing materials, social media posts, and more. Ensure content is engaging, error-free, and meets client specifications.
• Work closely with content strategists, editors, and project managers to provide constructive feedback and guidance.

Qualifications:

• Demonstrated experience in the BFSI and FMCG sectors, with 3+ years in copywriting at an advertising agency, specifically focused on these industries.
• Robust portfolio that highlights a variety of copywriting samples and showcases proficiency in different content styles.
• Exceptional command of grammar, punctuation, and style, coupled with a strong attention to detail.
• Effective communication skills with the ability to deliver clear, actionable feedback and collaborate seamlessly with cross-functional teams and clients.
• Analytical mindset geared toward problem-solving and a commitment to continuous improvement.

Benefits at Pepper:

• Paid leaves for new parents
• Paid Menstrual Leave
• Flexible work timings
• Medical Insurance coverage for all employees and dependents including parents or in-laws