Marketing Specialist (Events & Publishing)

Job Profile: Marketing Specialist (Events & Publishing)

Company: Peppermint Communications Pvt. Ltd.

Location: Bhiwandi (Kalyan), Mumbai

Experience: Junior (13 Years) / Senior (36 Years)

Salary: 2.5 Lacs to 5 Lacs Per Annum

About the Role

Peppermint Communications is looking for a dynamic and creative Marketing Specialist to drive the visibility and growth of its flagship trade shows and media platforms including:

• INTIMASIA
• Source NXT
• UnderRoof
• Lingerie Fashion Week
• The Change Masters
• Inner Secrets Magazine

You will play a key role in building awareness, engagement, and participation across exhibitors, visitors, sponsors, advertisers, and industry stakeholders.

Key Responsibilities

Trade Show Marketing

• Plan and execute integrated marketing campaigns to promote exhibitions and events.
• Drive exhibitor & visitor participation through targeted outreach strategies.
• Support roadshows, webinars, pre-event networking initiatives, and visitor promotion drives.

B2B Magazine Marketing

• Promote Inner Secrets Magazine across brands, retailers, and industry professionals.
• Work on advertiser acquisition support through presentations and marketing communication.
• Manage digital campaigns to increase readership and engagement.

Digital Marketing

• Manage and grow presence across:
• LinkedIn
• Instagram
• Facebook
• Email Marketing
• WhatsApp Marketing
• Support paid campaigns on:
• Google Ads
• Meta Ads
• LinkedIn Ads

Content & Creative Development

• Create marketing content such as:
• Event invites
• Emailers
• Social media campaigns
• Blog ideas
• Press notes
• Website content
• Work with design teams to develop:
• Brochures
• Pitch decks
• Exhibitor kits
• Campaign creatives

Partnership & Affiliate Marketing

• Looking to get Placed? Try our Placement Guarantee Plan

  Get Hired
  Build relationships with:
• Trade bodies
• Industry associations
• Media partners
• Influencers
• Chambers of commerce
• Develop barter and promotional partnerships.

PR & Outreach

• Assist in PR initiatives and press coverage.
• Coordinate with media and editorial teams for event visibility.

Data & Performance Tracking

• Maintain marketing MIS and campaign reports.
• Track performance of campaigns and suggest improvements.

Skills Required

• Excellent communication & writing skills
• Strong creative mindset
• Understanding of B2B marketing & event promotions
• Knowledge of social media & digital platforms
• Ability to develop presentations & marketing narratives
• Good coordination & networking ability

Ideal Candidate

• Passionate about events, brands, and marketing communication
• Comfortable working in a fast-paced environment
• Able to think creatively and execute systematically
• Interested in fashion, retail, or B2B industries (added advantage)