Area Sales Manager - OT

Strategy and AOP

• AOP target planning & tracking for CEs that are consistent with Unit plan
• Execute necessary plans to consistently grow shares in each category as per plan in the Modern Trade, SAMT Channels
• Ensure transparent communication to the field team including partners
• Managing discounts and distributor margins
• Setting up and Retiring DB channels and guide on standard operating procedures

Market Share

• Improve market share by increasing net distribution and weighted distribution
• Activate brands - Pack wise & channel wise activities to improve Market Share
• Ensure asset productivity and drive corporate/regional marketing agenda
• Develop team capabilities to address channel partner stability related issues
• Understand financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotions
• Possess high competition intelligence in constant monitoring of all competition
  

Team Building

• Assess performance capability & providing development feedback to team
• Recognize CEs on internal/external platforms
• Partner with Sales HR and drive Core People Processes across the team
• Own the frontline functional skill development and Development Action Plan
  

Competencies

Knowledge1. FMCG sales overview, esp for Modern Trade channel 2. Distribution Business 3. Computer Proficiency - Excel, Word, PPT, Outlook4. Local Language and English5. ROI UnderstandingSkills1. Negotiation2. Communication3. People management 4. Time Management 5. Critical Thinking 6. Analytical Ability 7. Problem Solving

Qualifications

• Any under graduation
• Post Graduation (Tier 1/2 College preferably)
• Preferable MBA with prior MT Experience of 1 or 2 Years