Marketing Analyst

ob Description
Role: Marketing Analyst 3M Dental Solutions, India
Role Type: Full-Time Contract Employee
Work Experience: 3 years
JG: CWCW
About the Role:
We’re looking for a Marketing Executive with 3+ years of experience to lead brand activation and engagement for Dental Products portfolio of Division.
In this role, person will focus on execution of key marketing initiatives focusing on growth SPP (High-margin products), brand activation efforts targeting dental clinics and patients, collate and analyze competitive information, work closely with external agencies (creative, research, merchandising, online, etc.) to deliver output within the tight execution timelines, manage the dissemination of product related existing and new information with sales and other functions of business.
This role will report to the Division Marketing Manager.
Key Deliverables:
• Event & Workshop Management: Plan, execute, and supervise on-ground customer engagement initiatives, including dental workshops, industry events and trade shows, ensuring impactful brand visibility. This activity requires good understanding of tradeshow and event operations, coordinating closely with internal team and external agencies and budgeting.
• Sales Enablement: Develop effective sales & marketing materials, presentations and demo tools that facilitates the sales and clinical team to improve the quality of sales calls with dental professionals and drive competitive acquisitions. A good knowledge of physical and digital sales tools is essential along with excellent presentation preparation skills.
• In-Clinic Branding & Brand Salience: Drive in-clinic branding initiatives to enhance the visibility of 3M dental solutions at the point of care. Ensure consistent brand presence in leading clinics to strengthen brand recall and credibility among the visiting patients.
• Market Intelligence & Performance Optimization: Analyze campaign performance, market trends, and customer insights to refine strategies, optimize marketing spend, and enhance business impact.
• Cross-Functional Collaboration: Work closely with global and local teams to ensure alignment, seamless execution, and continuous innovation in marketing efforts.
Preferred profile of candidate:
• 3+ years of marketing experience, preferably in healthcare, medical devices, cosmetics/ dermatology OTC retail or dental industry.
• Proven record in BTL brand activation, sales campaign execution and digital marketing.
• Good knowledge of event management, exhibitions and road shows, in-clinic/ in-shop branding and sales enablement tool development.
• Have analytical mindset with hands-on experience of making data-driven decision, competitive analysis and MIS use in present/ past role.
• Excellent communication and collaboration skills to drive marketing success across teams.

This will be Under 3rd party Payroll.