Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to develop, implement, and optimize our online marketing strategies. The ideal candidate will have experience in SEO, SEM, social media marketing, content marketing, and analytics. This role requires creativity, analytical skills, and a deep understanding of digital marketing trends.

• SEO & SEM: Optimize website content, conduct keyword research, and manage paid advertising campaigns (Google Ads, Bing Ads).
• Social Media Marketing: Create and manage content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Content Marketing: Develop blog posts, email campaigns, and other digital content to drive engagement.
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  Email Marketing: Plan and execute email marketing campaigns using tools like Mailchimp or HubSpot.
• Analytics & Reporting: Monitor website traffic, campaign performance, and ROI using Google Analytics and other tools.
• PPC & Paid Ads: Plan and execute paid campaigns across search engines and social media.
• Marketing Automation: Implement and manage CRM and marketing automation tools.
• Collaboration: Work closely with designers, developers, and sales teams to align marketing strategies with business goals.

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  Bachelors degree in Marketing, Business, or a related field.
• 2+ years of experience in digital marketing or a similar role.
• Proficiency in Google Analytics, Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush, Moz), and CRM platforms.
• Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies.
• Experience with email marketing tools (e.g., Mailchimp, HubSpot).
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Excellent communication and project management skills.