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Job Description
Role Title: Lead – Digital Marketing
Role Objective
The Lead – Digital Marketing will own Phillip Capital Indias digital marketing team, driving acquisition, lifecycle management, and ROI‑driven campaigns across all digital channels. This role requires strong leadership, agency management, and expertise in both traditional and emerging digital disciplines.
Key Responsibilities
- SEO & SEM: Drive organic visibility and paid campaign performance; publish growth trends and ROI metrics.
- AEO & GEO: Ensure Phillip Capital is cited in AI‑driven answers and generative platforms; monitor share of voice and visibility scores.
- ASO: Optimize mobile trading app visibility, ratings, and downloads.
- ORM: Manage online reputation, customer sentiment, and crisis response.
- Creatives & Communication: Oversee all prospect/customer communication, campaign creatives, and brand messaging consistency.
- Lifecycle Management: Own prospect and customer journey, ensuring CRM integration and personalized engagement.
- ROI & Budget Control: Run ROI‑driven campaigns, manage budgets, and ensure spends align with business objectives.
- MIS & Reporting: Publish dashboards and MIS for management, covering campaign performance, CAC, ROI, and growth trends.
- A/B Testing: Lead experimentation on campaign pages, creatives, and formats to improve conversion.
- Agency Management: Onboard, manage, and evaluate agencies against KPIs across SEO, SEM, AEO, GEO, ASO, ORM.
- Compliance & Data Privacy: Ensure campaigns comply with DPDP 2023 and data governance standards.
- Martech & AI Adoption: Implement automation, personalization, and AI‑driven optimization tools.
Key Skills & Competencies
- Strong leadership and team management skills.
- Expertise in digital acquisition channels (SEO, SEM, ASO, AEO, GEO, ORM).
- Proven track record in ROI‑driven marketing and budget ownership.
- Experience with CRM integration and customer lifecycle management.
- Analytical mindset with ability to publish actionable MIS.
- Familiarity with AI‑driven marketing tools and compliance frameworks.
- Excellent communication and creative oversight.
KPIs & Success Metrics
- Customer Acquisition Cost (CAC) and ROI.
- Organic visibility growth (SEO/AEO/GEO).
- App store ranking & ratings (ASO).
- Sentiment score & reputation index (ORM).
- Conversion uplift from A/B testing.
- Agency performance vs KPIs.
Skills
Digital MarketingCampaign PerformanceOptimizationMarketingSeoIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Since 1975, the PhillipCapital network has grown into an integrated Asian financial house with a global presence that offers a full range of quality and innovative services to retail and high net worth individuals, family offices, corporate and institutional customers. Our comprehensive suite of financial products and services includes broking in securities, futures, foreign exchange, bonds, precious metals and commodities, unit trusts, contracts for difference, exchange traded funds; fund management, managed accounts, insurance planning, regular savings plans, investment research, equity financing and property consultancy.
Institutions can also benefit from our corporate finance and advisory services as well as information technology solutions. With more than 3,500 employees and over 1 million clients worldwide, our assets under custody/management totals to more than USD 30 Billion with shareholders' funds in excess of USD 1 Billion. PhillipCapital (with headquarters in Singapore) operates in the financial hubs of 16 countries and regions, including offices in Malaysia, Cambodia, Indonesia, Thailand, Hong Kong, China, Japan, India, Sri Lanka, Australia, UAE, UK, France, Turkey and USA.
Foreign Portfolio investors refers to Foreign Institutional investors (FIIs) or their sub-accounts or qualified foreign investors (QFIs) who are permitted to hold upto 10% stake in a company. FPI align to nomenclature of categorizing investments of foreign investors in line with international practice. FPI's generally participated through the stock markets and gets in and out of a particular stock at much faster frequencies.
We regularly hold conferences, plant visits, road shows and schedule corporate meeting for the benefit of our clients. Timely interpretation & impact of economic data is used beneficially by our clients. In the derivatives segment we were amongst the first to trade derivatives contracts in India on launch and are rated amongst the top by our clients. Establishing our leadership in the institutional space, we provide our clients access to advanced & efficient technology for trade execution - DMA, FIX, Co-Location facility, & customised Algos etc.
Our clients benefit from our local expertise, international perspective, and scale, while institutional investors can access our team of highly regarded equity & derivatives research analysts and top class execution capabilities. Our research team provides in-depth analysis and ongoing research coverage of over 160 companies in 14 sectors.
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