Branding And Content Marketing Specialist

Role Title: Branding & Content Marketing Specialist

Division: Phillips India

Department: Marketing

Reports To: Manager Marketing

Experience Required: 3-5 Years

Key Responsibilities Branding & Content Marketing

• Ensure consistency in brand messaging, tone, and visual identity across all channels
• Work closely with the design team to develop brochures, presentations, and other marketing collaterals.
• Develop corporate collaterals, including company profiles, corporate presentations, and brand communication materials.
• Ensure consistent implementation of brand guidelines across technology centres, offices, events, exhibitions, and digital platforms.
• Create high-quality content, including blogs, website copy, case studies, customer success stories, product videos, press releases, social media posts, newsletters, and video scripts.
• Support product launches and marketing campaigns with consistent brand messaging and engaging content.
• Collaborate with internal teams, customers, and partners to gather insights and develop compelling stories.
• Develop content and branding materials for events, trade shows, exhibitions, and conferences.
• Support PR initiatives, including press release development, media outreach, and distribution.
• Coordinate with design agencies, internal teams, and product experts for content and creative development.
• Coordinate website content updates and support SEO initiatives to improve online visibility.
• Proofread and ensure the accuracy, quality, and consistency of all marketing communications.
• Manage social media platforms, including content planning, scheduling, publishing, community engagement, and performance tracking.
• Plan, coordinate, and execute seminars, demo days, customer engagement programmes, other marketing events.