Operations Analyst, Programmatic Ads

Company Description

About PhonePe Ads

PhonePe is India’s leading digital payments platform, and PhonePe Ads is at the forefront of connecting brands with millions of highly engaged users. We offer highly targeted, data-driven advertising solutions to top advertisers and agencies. As our programmatic footprint expands, we are looking for a dedicated Operations Analyst to drive the execution and success of our programmatic ad campaigns.

Role Overview

We are seeking a highly analytical and detail-oriented Operations Analyst with 1-2 years of experience in programmatic campaign management. In this role, you will be the backbone of our programmatic execution, responsible for setting up, monitoring, and optimizing campaigns across various Supply-Side Platforms (SSPs). You will act as the crucial link between internal teams, external advertisers, and tech platforms, ensuring seamless delivery and performance for our clients.

Key Responsibilities

Campaign Setup & Execution

• Take ownership of end-to-end programmatic campaign setup, trafficking, and launch across multiple SSP platforms, including Google Ad Manager (GAM), Pubmatic, InMobi, and others.

• Ensure all campaign configurations (targeting, budget, pacing, creatives, and tracking parameters) align with advertiser expectations and internal yield guidelines.

• Conduct pre-launch QA to troubleshoot creative and technical issues, ensuring smooth campaign activation.

Campaign Monitoring & Optimization

• Actively monitor daily campaign performance, delivery, and pacing to ensure KPIs and SLA requirements are met consistently.

• Identify underperforming campaigns and proactively implement optimization strategies to improve yield, fill rates, and advertiser ROI.

• Troubleshoot delivery anomalies, discrepancies, and platform-related technical errors in real-time.

Advertiser & Stakeholder Management

• Serve as the operational point of contact for external advertisers and agency partners, providing timely updates, performance reports, and actionable insights.

• Manage internal stakeholder expectations by sharing regular progress reports, addressing delivery concerns, and highlighting revenue opportunities.

Cross-Functional Collaboration

• Collaborate extensively with internal Ad Sales, Account Management, Product, and Tech teams to streamline campaign execution and address complex integration issues.

• Work closely with Product and Analytics teams to provide feedback on platform capabilities, internal tools, and feature enhancements based on daily operational insights.

Qualifications

Requirements & Qualifications

• Experience: 1 to 2 years of relevant, hands-on experience in programmatic ad operations, campaign management, or yield management.

• Platform Expertise: Strong working knowledge of setting up and managing campaigns on SSPs (e.g., GAM, Pubmatic, InMobi). Understanding of the broader programmatic ecosystem (DSPs, DMPs, Ad Exchanges) is highly preferred.

• Analytical Skills: Strong ability to interpret data, identify trends, and make data-backed optimization decisions. Proficiency in Excel/Google Sheets is essential.

• Communication: Excellent verbal and written communication skills with a proven track record of managing internal and external stakeholders effectively.

• Operational Excellence: Highly organized, detail-oriented, and capable of managing multiple high-priority campaigns simultaneously in a fast-paced environment.

• Team Player: A collaborative mindset with the ability to work cross-functionally and drive consensus among diverse teams.

Additional Information