Marketing Executive

Role & responsibilities

Lead Generation & Prospecting: Identify and connect with potential students or parents through cold calls.

Consultative Selling: Engage with leads to understand their learning goals, challenges, and aspirations; recommend appropriate courses or programs.

Sales Presentations & Demos: Conduct virtual or in-person counseling sessions to showcase the value of the companys offerings.

Pipeline Management: Manage leads through the sales funnel using CRM tools (e.g., Salesforce, Zoho CRM), ensuring timely follow-ups and conversion tracking.

Collaboration: Coordinate with the marketing, academic, and operations teams to ensure seamless onboarding and student satisfaction.

Target Achievement: Meet and exceed weekly and monthly enrollment and revenue targets.

Feedback & Improvement: Gather insights from customers to improve sales strategies, marketing campaigns, and program offerings.

Required Skills & Qualifications:

Bachelors degree in Business, Marketing, Education, or related field .

1-3 years of experience in sales, counseling, or business development (experience in EdTech preferred).

Strong consultative selling skills and the ability to confidently close sales and achieve/exceed monthly quotas.

Ability to build instant rapport and trust with diverse customers (especially parents) in a personal setting.

Ability to handle objections and challenging questions confidently and professionally.

Proven ability to work independently and manage a sales pipeline, territory, and daily schedule effectively.

Valid Driver's License & Reliable Transportation: Mandatory due to the requirement of daily travel to customer residences for home demos.

Comfortable using laptops, tablets, or other digital tools necessary for product demonstrations.