Marketing Executive: Kharagpur

Location: Kharagpur, West Bengal

Job Summary:

Drive offline marketing initiatives, including ATL and BTL campaigns, to enhance brand visibility, generate leads, and achieve organizational goals.

Key Responsibilities:

• Plan, execute, and optimize ATL and BTL marketing campaigns.
• Conduct market analysis and develop offline marketing strategies.
• Generate leads through market visits and meetings with parents and coaching centres.
• Execute ATL activities such as hoardings, banners, print advertisements, and outdoor promotions.
• Execute BTL activities such as pamphlet distribution, ground-level promotions, events, contests, and activations.
• Coordinate branding activities to strengthen brand positioning and drive business growth.
• Increase local market visibility and create positive brand awareness.
• Monitor campaign performance and assess marketing effectiveness.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in offline marketing, particularly ATL and BTL activities.
• Strong understanding of outdoor advertising, ground promotions, and local market activation.
• Excellent communication, interpersonal, and coordination skills.
• Ability to generate leads and build relationships with parents and coaching centres.
• Strong event management and execution skills.
• Target-oriented approach with good problem-solving abilities.
• Willingness to travel for market visits and promotional activities.