Marketing Executive

PhysicsWallah Hiring Marketing Associate

Location: Pataudi

Experience: 1+ Year

Industry: Ed-Tech (Offline Marketing)

Employment Type: Full-Time

Role Overview

PhysicsWallah is looking for a dynamic and result-driven Marketing Associate with hands-on experience in ATL/BTL marketing, preferably in the Ed-Tech or offline coaching sector.

The role involves executing on-ground marketing activities, building local partnerships, and increasing brand visibility to drive student enrollments.

Key Responsibilities

ATL / BTL Marketing Execution

• Plan and execute ATL & BTL marketing campaigns
  
• Support brand awareness initiatives in the local market
  
• Track and analyze campaign performance
  
• Monitor competitor activities and local market trends
  
• Ensure marketing activities align with business goals
  

On-Ground Marketing Activities

• Conduct canopy activities and field promotions
  
• Distribute leaflets near:
  
• Schools
  
• Coaching centers
  
• Markets
  
• Residential areas
  
• Offices
  
• Support offline events and promotional campaigns
  
• Collect marketing data and upload it into the system
  

School & Institutional Engagement

• Visit schools and meet coordinators and principals
  
• Arrange meetings with senior management
  
• Build relationships through:
  
• School events
  
• Annual functions
  
• Pre-exam activities
  
• Meet-and-greet sessions
  

Coaching & Tuition Partnerships

• Connect with local tuition teachers and coaching centers
  
• Develop partnerships to increase student enrollments
  
• Maintain long-term relationships with education partners
  

Community Engagement

• Conduct RWA (Resident Welfare Association) activities
  
• Coordinate with authorized members
  
• Schedule meetings with senior stakeholders
  

Required Skills

• Knowledge of ATL & BTL marketing
  
• Strong communication and interpersonal skills
  
• Field marketing experience preferred
  
• Basic data reporting skills
  
• Local area knowledge is a plus
  

Preferred Background

• Experience in Ed-Tech or Coaching Industry
  
• Experience in Offline Marketing
  
• Experience in Field Sales or Promotions
  

Ideal Candidate Profile

• Energetic and proactive
• Good communication skills
• Comfortable with field work
• Target-oriented
• Team player