Marketing Executive

Job Title: Marketing Executive (Field Marketing)

• Location:
• Tirupati, Andhra Pardesh
• Kalyan, Maharashtra

Industry: EdTech

Job Summary:

We are looking for a dynamic and energetic Marketing Executive to drive field marketing activities. The candidate will be responsible for on-ground promotions, school outreach, ATL/BTL activations, and lead generation to increase brand awareness and student enrollments.

• Key Responsibilities:
• Conduct school visits to promote our courses and build relationships with school authorities.
• Execute canopy activities and on-ground promotional campaigns.
• Plan and execute BTL (Below-the-Line) activities such as leaflet distribution, local activations, and events.
• Support ATL (Above-the-Line) initiatives to enhance brand visibility.
• Distribute leaflets and marketing materials in targeted areas.
• Generate quality leads through field activities and local outreach.
• Engage with students and parents to explain course offerings.
• Maintain daily reports of visits, leads generated, and conversions.
• Coordinate with the internal sales/counselling team for lead closure.

• Eligibility Criteria:
• Graduate in any discipline.
• 03 years of experience in field marketing / sales / promotion (EdTech preferred).
• Good communication and interpersonal skills.
• Comfortable with extensive field work and travel within the city.
• Must own a two-wheeler with a valid driving license.

• Key Skills Required:
• Lead Generation
• Field Marketing
• ATL & BTL Activation
• Communication & Convincing Skills
• Relationship Building
• Target-Oriented Approach

• Compensation:
• Fixed Salary
• Working Days:
• 6 days a week