Marketing Lead

Location: Ballygunge/Gariahat, Kolkata

Job Summary:

Lead marketing initiatives, execute campaigns, and contribute to strategic planning to enhance brand visibility, generate leads, and achieve organizational goals.

Key Responsibilities:

• Plan, execute, and optimize marketing campaigns.
• Drive ATL and BTL marketing activities for brand promotion and visibility.
• Conduct market analysis and develop marketing strategies.
• Generate leads through market visits and meetings with parents, schools, and coaching centers.
• Plan and execute contests, events, promotions, and brand activation activities.
• Coordinate with agencies, vendors, and internal teams for marketing activities.
• Enhance brand positioning and increase market presence.
• Monitor campaign performance and lead generation.
• Identify new marketing opportunities to support business growth.

Requirements:

• Bachelors degree in Marketing, Business Administration, or a related field.
• 4-8 years of experience in marketing, preferably in ATL and BTL marketing.
• Proven experience in planning and executing marketing campaigns, events, and brand activation activities.
• Strong understanding of market research, lead generation, and brand positioning.
• Experience in managing agencies, vendors, and marketing budgets.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to analyze campaign performance and drive business growth.
• Strong leadership, team management, and problem-solving skills.
• Willingness to travel for market visits and on-ground marketing activities.