Growth Lead - GTM - AI Product

About the Company:

• We are hiring for a fast-growing consumer AI technology company building products that make advanced AI capabilities accessible to everyday users.
• The company operates in a rapidly evolving market, with a strong focus on product innovation, user experience, and scalable growth.
• We are hiring for a GTM role to take this growth to the next level.

About the Role:

We're looking for someone who has seen what hypergrowth actually looks like. Ideally, someone who has helped scale a consumer technology product or business 10 - 100x.

This is a high-ownership role for someone who can identify growth opportunities, rapidly test ideas, understand consumer behaviour, and turn successful experiments into repeatable growth engines.

You should be equally comfortable thinking about growth strategy and getting hands-on with execution.

What You'll Do:

• Own and drive GTM and growth initiatives across the consumer business.
• Identify new acquisition, activation, engagement, retention, and monetisation opportunities.
• Build and execute experiments aimed at unlocking step-change growth rather than incremental improvements.
• Develop scalable growth loops and distribution channels.
• Deeply understand user behaviour, funnels, conversion, retention, and the drivers behind them.
• Work closely with product, engineering, creative, and leadership to turn insights into product and growth initiatives.
• Identify what is working, double down quickly, and kill experiments that aren't.
• Help take successful channels and strategies from early traction to meaningful scale.
• Continuously explore new platforms, channels, partnerships, and consumer trends that could accelerate growth.

What We're Looking For:

• 3+ years of relevant experience in growth, GTM, consumer technology, or a closely related role.
• Experience working with a consumer technology product.
• Demonstrated experience helping a product, channel, user base, or business scale 10 - 100x.
• Strong understanding of consumer acquisition, activation, retention, monetisation, and growth loops.
• Highly analytical and comfortable using data to identify opportunities and make decisions.
• Strong experimentation mindset with the ability to move quickly from hypothesis to experiment to insight to scale.
• Comfortable operating in a fast-moving environment with significant ownership and ambiguity.
• Strong bias toward execution, someone who has personally built and run growth initiatives.

Strong Plus:

• Experience at a high-growth AI-native or consumer technology company such as Emergent, Lovable, or a similar rapidly scaling product company.
• We are particularly interested in people who have experienced a company going through an intense growth phase and understand the systems, experiments, channels, and execution required to sustain that growth.

What Makes This Role Different:

• This isn't a traditional marketing role focused primarily on campaigns, nor is it a conventional sales-led GTM role.
• We're looking for someone who thinks like a growth operator. Someone who understands product, users, distribution, data, experimentation, and monetisation, and can connect all of them to drive outsized growth.