Pine Labs - Associate Director - Brand Partnerships - IIM/ISB/MDI/FMS

Description:
About Benow
Benow is a technology-driven financial services company redefining affordability and payments in India. As one of the countrys leading Buy Now, Pay Later (BNPL) and digital payments platforms, we seamlessly connect customers, merchants, brands, and financial partners to modernize how transactions happen
At our core, we believe in simplifying payments moving away from legacy hardware-centric systems to a fully digital, agile ecosystem that empowers retail growth and enhances customer experience. Our solutions span mobile, CDIT devices, UPI, instant EMI, and unique features like instant cashback and pre-reserve journeys.
Job Purpose
Drive and manage strategic brand partnerships across mobile and CDIT by owning the end-to-end alliance lifecycle. The role focuses on building commercially viable, win-win partnerships, executing co-branded programs, and collaborating with internal and external stakeholders to deliver measurable revenue, engagement, and long-term partner value.
Role and Responsibility: Brand Partnerships & Alliances
- Manage strategic brand partners across mobile and CDIT
- Identify new brands where Benow can be a strategic partner and own the end-to-end alliance lifecyclefrom prospecting and pitching to onboarding and execution
- Build win-win alliance models including co-branded campaigns, offers, rewards, and loyalty programs
- Coordinate with existing brands to develop new programs through partnerships with OEMs as well as third party vendors Exchange / Trade, Corporate Cashback, Rewardset

- Coordinate with National / Regional Sales team of OEMs to drive business and share of Benow.
- Coordinate with internal stakeholders Product , Tech, OPS, Finance to ensure smooth operations as well enabling new developments / programs.
Commercials & Collections
- Ensure alliances are financially viable and aligned with Benows business objectives
- Work with internal finance and legal teams to close contracts and agreements
- Work with OEMs operations team to ensure timely recon as well as collections of the outstanding within the defined time period.
Market & Category Insights
- Stay updated on market trends, competitor alliances, and emerging brand opportunities
- Proactively propose new alliance ideas aligned with consumer behavior and merchant needs
What Success Looks Like in This Role
- Strong portfolio of active brand alliances
- Repeat partnerships and high partner satisfaction
- Measurable revenue and engagement impact through alliances
- Smooth execution with minimal escalations
Work Experience
- MBA from a tier 1campus
- Min 15 yrs experience working with multiple brands / Large Organisations
- Experience in handling large clients / Enterprise Accounts
- Experience in managing middle management team members.
What we value in our people:
- You take the Shot: You decide fast and deliver right.
- You are the CEO of what you do: You show ownership and make things happen.
- You own tomorrow: You build solutions for the merchants and do the right thing.
- You sign your work like an artist: You seek to learn and take pride in the work you do.
- You are the Sherpa: You take people along and act in the interest of Pine Labs
- You care with tough love: You empower others and help people grow.